Social Media Manager - Daskalos

Emeritus; Mumbai; On-site; INR 2,000,000 - 3,600,000; Full time

Job summary

Emeritus Daskalos is seeking a Manager Social Media to shape and scale social initiatives, driving organic leads for programs across a portfolio of 8 partner universities. You will own content strategy, engagement, and collaboration with writers, designers, and the global marketing team.

The role requires 7+ years in social media marketing, hands-on use of Hootsuite, fluency in analytics, and a proven track record of delivering results in a fast-moving, globally distributed environment.

Qualifications

• 7+ years of work experience in social media marketing.
• Hands-on experience with social media publishing tools (Hootsuite) with ORM a plus.
• Proven work experience and track record as a social media strategist.
• Ability to handle multiple organic marketing campaigns simultaneously.
• Understanding of web traffic metrics.
• Ability to work in a self-directed, fast-moving, results-oriented environment.
• Willing to take ownership of projects and be self-motivated with a creative bent.
• Coordinate with teams over project management tools.
• Flexibility working across multiple time zones in a globally distributed team.
• Excellent written and verbal communication skills.

Responsibilities

• Ideate, create, and publish engaging school-approved content on program social media pages.
• Closely monitor user engagement and interact with prospects via comments to drive conversions.
• Identify new opportunities and develop social media initiatives to drive organic leads.
• Liaise with writers and designers to develop content when required.
• Collaborate with the global product marketing team to ensure messaging aligns with school/program guidelines.
• Analyze, review, and report the effectiveness of organic efforts to maximize results.
• Undertake user sentiment analysis for senior programs and report findings to stakeholders.
• Stay up-to-date with new digital technologies and social media best practices.

Skills

Social media marketing

Social media strategist

Time management

Web analytics

Multitasking campaigns

Communication skills

Self-directed work style

Time zone coordination

Ownership mindset

Education

Bachelor's degree in marketing or business

Tools

Hootsuite

Project management tools

Job description

About Emeritus Daskalos: Emeritus is redefining global education by making high-quality learningaccessible and affordable for individuals, companies, and governments. Throughpartnerships with over 80 world-class universities, Emeritus delivers industryrelevant programs across formats including short courses, degrees, andexecutive programsto more than 300,000 learners across 80+ countries.

Daskalos, a strategic initiative of Emeritus, pioneers transnationaleducation in India by helping leading global universities establish jointcampuses under the evolving Indian regulatory framework. With over 15institutions in advanced discussions, Daskalos is shaping the next chapter inglobal higher education.

We are looking for a Manager Social Media to help shape, scale develop new social mediainitiatives to drive organic leads for current and new programs across aportfolio of 8 partner universities .

Job Description

Key Responsibilities:

• Ideate, create, and publish engaging school-approved content on program social media pages
• Closely monitor user engagement on all program pages and interact with prospects via comments to drive conversions
• Identify new opportunities and develop new social media initiatives to drive organic leads for current and new programs
• Liaise with writers and designers to develop content, whenever required
• Collaborate with the global product marketing team to ensure that the messaging on social media pages is in line with the school/program messaging and guidelines
• Analyze, review, and report the effectiveness of organic efforts to maximize results
• Undertake user sentiment analysis for all senior executive programs and report them to internal/external stakeholders on a regular basis
• Stay up-to‑date with new digital technologies and social media best practices

Skills Qualifications:

• 7+ years of work experience in social media marketing
• Hands‑on experience with social media publishing tools (Hootsuite) experience with ORM a plus
• Proven work experience and track record as a social media strategist
• Ability to handle multiple organic marketing campaigns simultaneously
• Understanding of web traffic metrics
• Ability to work in a self‑directed, fast‑moving, results‑oriented environment
• Willing to take ownership of projects and being self‑motivated with a creative bent of mind
• Ability to diligently coordinate with teams over project management tools
• Flexibility working across multiple time zones is essential as we are a globally distributed team
• Excellent written and verbal communication skills, with strong attention to detail
• Bachelors degree in either marketing, business, or a related field

Inpress

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