Copy Writer - Daskalos

Emeritus; New Delhi; On-site; INR 600,000 - 1,100,000; Full time

Job summary

Emeritus is seeking an experienced Copywriter to join its marketing and creative team. The ideal candidate will craft audience-focused copy across digital and offline channels, collaborating with design, performance marketing and internal stakeholders to align with brand guidelines and campaign objectives.

The role requires a strong portfolio, experience across digital, print, social and email formats, and familiarity with AI-enabled writing tools. Remote work is not specified.

Qualifications

• 78 years of relevant experience in copywriting, content, communications or marketing.
• Bachelor’s degree in English, Journalism, Mass Communication, Marketing or equivalent.
• Strong copywriting skills with clear, concise and compelling communication.
• Branding understanding and audience-led communication.
• Editorial discipline with error-free output across channels.
• Experience across digital, print, social, email, and performance formats.
• Experience using AI-enabled writing and research tools like ChatGPT/Claude.
• Familiarity with agile tools: Asana, Wrike or Jira; proficient in Office/Google Workspace.
• Able to interpret briefs, incorporate feedback and deliver revisions efficiently.
• Strong interpersonal, verbal and written communication; able to work independently or in teams.

Responsibilities

• Write copy for performance ads, social media creatives, emails, landing pages, brochures and website content.
• Interpret briefs and research inputs to develop clear, persuasive copy concepts.
• Collaborate with designers, performance marketing and stakeholders to meet campaign goals.
• Produce error-free copy aligned with partner university guidelines and brand tone.
• Research courses, industries and audience needs to inform communications.
• Use digital tools to identify search trends and support discoverability.
• Participate in brainstorming sessions with creative and marketing teams.
• Analyze existing creatives and suggest copy improvements from data and feedback.
• Manage multiple copy tasks and deliver within timelines.
• Stay updated on trends in digital marketing and AI-enabled writing tools.

Skills

Copywriting

Content marketing

Branding

Performance marketing

Editorial discipline

Research

AI writing tools

Team collaboration

Communication

English language

Education

English degree

Journalism

Mass Communication

Marketing

Tools

Asana

Wrike

Jira

Microsoft Office

Google Workspace

Job description

About Emeritus:

Emeritus is a global educationcompany focused on making high-quality education accessible and affordable. Itcollaborates with leading universities across multiple regions and offers shortcourses, degree programmes, professional certificates and senior executiveprogrammes, supported by technology, curriculum innovation and hands-oninstruction.

About Daskalos:

Daskalos is a strategic initiativeof Emeritus focused on transforming higher education in India by enablingleading global universities to establish and expand their presence in thecountry. The initiative aims to bring international universities and theiracademic offerings closer to Indian students while supporting theseinstitutions in building their presence and operations in India.

About the Role:

We are looking for an experiencedand creative Copywriter with 78 years of relevant experience to join ourmarketing and creative team. The ideal candidate will have a strong portfolioand experience developing compelling, audience-focused copy across digital andoffline marketing channels. The role will work closely with creative, design,performance marketing and internal stakeholder teams to develop content alignedwith campaign objectives, brand guidelines and audience needs.

Core Responsibilities:

• Write copy for performance ads, social media creatives, emails, landing pages, brochures, flyers, website content and other marketing collaterals.
• Interpret creative briefs, campaign requirements and research inputs to develop clear and persuasive copy concepts.
• Work closely with designers, performance marketing teams and internal stakeholders to create content that supports campaign objectives.
• Produce error-free copy that follows partner university guidelines, brand tonality, tone of voice and editorial guidelines.
• Conduct research on courses, industries, audience needs and relevant topics to support accurate and effective communication.
• Use digital research tools to identify search trends and create content that supports discoverability and marketing goals.
• Participate in brainstorming sessions with creative, design and performance marketing teams.

• Analyse existing creatives and suggest copy improvements based on feedback, performance data and campaign learnings.
• Manage multiple copy tasks simultaneously and deliver within documented timelines.
• Take ownership of assigned deliverables, revisions and approvals.
• Stay updated on trends in digital marketing, performance advertising, content formats and AI-enabled writing tools.

Ideal Skills Expertise:

• 78 years of relevant experience in copywriting, content, communications, advertising or marketing.
• Strong portfolio in copywriting, content, communications or marketing, with a Bachelor's degree in English, Journalism, Mass Communication, Marketing or an equivalent level of knowledge gained through education, training and professional experience.
• Strong copywriting skills with the ability to communicate complex information in a clear, concise and compelling way.
• Good understanding of branding, customer/user journey, performance marketing and audience-led communication.
• Strong editorial discipline, with the ability to produce error-free copy across formats and channels.
• Experience writing for digital, print, social, email, performance marketing and other marketing communication formats.
• Experience using AI-enabled writing and research tools such as ChatGPT, Claude or similar platforms to support ideation, research, drafting and content optimisation.
• Familiarity with agile project management tools such as Asana, Wrike or Jira, along with proficiency in Microsoft Office and Google Workspace.
• Ability to understand briefs, incorporate feedback and deliver revised copy efficiently.
• Good interpersonal, verbal and written communication skills, with the ability to work independently and collaboratively.

Preferred Experience:

• Experience in Education, EdTech, Higher Education, Digital Marketing, Advertising or Performance Marketing will be an advantage.
• Experience working with university, education or international-education brands will be an added advantage.
• Strong understanding of digital-first, audience-led and conversion-focused copywriting.

Emeritus provides equal employment opportunities to all employeesand applicants for employment and prohibits discrimination and harassment ofany type without regard to race, color, religion, age, sex, national origin,disability status, genetics, protected veteran status, sexual orientation,gender identity or expression, or any other characteristic protected byfederal, state or local laws.

In press:

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.