Copy Writer - Daskalos

Emeritus; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Emeritus is seeking an experienced Copywriter to join our marketing team in India. You will craft compelling, audience‑driven copy across digital and offline channels, including ads, emails, landing pages, brochures and website content.

You will collaborate with design, performance marketing and internal stakeholders to deliver on brand guidelines and campaign objectives. The ideal candidate brings a strong portfolio in copywriting and content, with the ability to translate complex topics into

Qualifications

• Experience in copywriting, content, communications or marketing roles.
• Strong portfolio with proven audience-focused copy across channels.
• Ability to write clear, persuasive copy following brand guidelines.

Responsibilities

• Write copy for ads, emails, landing pages, brochures, and website content.
• Interpret briefs and research inputs to craft compelling copy concepts.
• Collaborate with designers and marketing teams to meet campaign goals.
• Ensure error-free copy aligned with university guidelines and brand voice.
• Research courses, audiences, trends and use tools to improve discoverability.
• Participate in brainstorming and manage multiple copy tasks within timelines.

Skills

Copywriting

Content marketing

Performance marketing

Branding

Audience-led communication

AI-enabled writing tools

Editorial discipline

Verbal/written communication

Education

Bachelor's degree in English/Journalism/Mass Communication/Marketing

Tools

Asana

Wrike

Jira

Microsoft Office

Google Workspace

Job description

About Emeritus:

Emeritus is a global educationcompany focused on making high-quality education accessible and affordable. Itcollaborates with leading universities across multiple regions and offers shortcourses, degree programmes, professional certificates and senior executiveprogrammes, supported by technology, curriculum innovation and hands-oninstruction.

About Daskalos:

Daskalos is a strategic initiativeof Emeritus focused on transforming higher education in India by enablingleading global universities to establish and expand their presence in thecountry. The initiative aims to bring international universities and theiracademic offerings closer to Indian students while supporting theseinstitutions in building their presence and operations in India.

About the Role:

We are looking for an experiencedand creative Copywriter with 78 years of relevant experience to join ourmarketing and creative team. The ideal candidate will have a strong portfolioand experience developing compelling, audience-focused copy across digital andoffline marketing channels. The role will work closely with creative, design,performance marketing and internal stakeholder teams to develop content alignedwith campaign objectives, brand guidelines and audience needs.

Core Responsibilities:

• Write copy for performance ads, social media creatives, emails, landing pages, brochures, flyers, website content and other marketing collaterals.
• Interpret creative briefs, campaign requirements and research inputs to develop clear and persuasive copy concepts.
• Work closely with designers, performance marketing teams and internal stakeholders to create content that supports campaign objectives.
• Produce error-free copy that follows partner university guidelines, brand tonality, tone of voice and editorial guidelines.
• Conduct research on courses, industries, audience needs and relevant topics to support accurate and effective communication.
• Use digital research tools to identify search trends and create content that supports discoverability and marketing goals.
• Participate in brainstorming sessions with creative, design and performance marketing teams.

• Analyse existing creatives and suggest copy improvements based on feedback, performance data and campaign learnings.
• Manage multiple copy tasks simultaneously and deliver within documented timelines.
• Take ownership of assigned deliverables, revisions and approvals.
• Stay updated on trends in digital marketing, performance advertising, content formats and AI-enabled writing tools.

Ideal Skills Expertise:

• 78 years of relevant experience in copywriting, content, communications, advertising or marketing.
• Strong portfolio in copywriting, content, communications or marketing, with a Bachelor's degree in English, Journalism, Mass Communication, Marketing or an equivalent level of knowledge gained through education, training and professional experience.
• Strong copywriting skills with the ability to communicate complex information in a clear, concise and compelling way.
• Good understanding of branding, customer/user journey, performance marketing and audience-led communication.
• Strong editorial discipline, with the ability to produce error-free copy across formats and channels.
• Experience writing for digital, print, social, email, performance marketing and other marketing communication formats.
• Experience using AI-enabled writing and research tools such as ChatGPT, Claude or similar platforms to support ideation, research, drafting and content optimisation.
• Familiarity with agile project management tools such as Asana, Wrike or Jira, along with proficiency in Microsoft Office and Google Workspace.
• Ability to understand briefs, incorporate feedback and deliver revised copy efficiently.
• Good interpersonal, verbal and written communication skills, with the ability to work independently and collaboratively.

Preferred Experience:

• Experience in Education, EdTech, Higher Education, Digital Marketing, Advertising or Performance Marketing will be an advantage.
• Experience working with university, education or international-education brands will be an added advantage.
• Strong understanding of digital-first, audience-led and conversion-focused copywriting.

Emeritus provides equal employment opportunities to all employeesand applicants for employment and prohibits discrimination and harassment ofany type without regard to race, color, religion, age, sex, national origin,disability status, genetics, protected veteran status, sexual orientation,gender identity or expression, or any other characteristic protected byfederal, state or local laws.

In press:

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.