Manager - Content & Brand Strategy

Emeritus; India; Presencial; INR 700.000 - 1.200.000; Jornada completa

Descripción de la vacante

Emeritus is seeking a creative, execution-oriented Manager - Content & Brand Strategy to elevate its brand across social and digital channels. You will lead the central content calendar for B2C and support B2B social initiatives, translating business priorities into compelling narratives under the VP Brand Strategy.

This is an hands-on contributor role demanding strong copywriting, coordination and on-ground brand execution.

Formación

• 6–10 years of experience in brand marketing, content strategy, social media, or communications.
• Prior experience in EdTech, education or digital-first industry is preferred.
• Strong writing, editing and copywriting skills for diverse audiences.
• Hands-on experience managing social media channels and central content calendars.
• Experience working with designers, creative agencies, PR teams and external partners.

Responsabilidades

• Drive consistent brand messaging across Emeritus' social and digital channels.
• Develop and manage the central content calendar for B2C audiences and coordinate with B2B teams.
• Translate business priorities into engaging content and brand narratives with leadership input.
• Own day-to-day management and execution of social media channels and content publication.
• Conceptualize content, collaborate with designers for campaigns, and ensure brand guidelines are followed.
• Plan and coordinate brand events and activations, including materials and on-ground execution.
• Collaborate with cross-functional teams and senior stakeholders to ensure timely delivery of initiatives.

Conocimientos

Brand marketing

Content strategy

Social media management

Copywriting

Stakeholder management

Project management

EdTech knowledge

Content calendars

Herramientas

Hootsuite

Canva

Descripción del empleo

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 50 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China. Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 250,000 individuals across 80+ countries. Founded in 2015, Emeritus, part of Eruditus Group, has more than 2,000 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai.

Role Overview

We are looking for a creative, articulate and execution-oriented Manager - Content & Brand Strategy to drive Emeritus' brand presence and communication across social and digital channels.

The role will own the central social media and content calendar across B2C audiences and collaborates closely with the B2B team to help run their social calendar, ensuring consistent, engaging and impactful brand communication. Working directly with the VP - Brand Strategy, and collaborating closely with senior leadership, founders and cross-functional stakeholders, the individual will translate business priorities into compelling content and brand narratives.

This is a hands-on individual contributor role that requires a strong blend of content strategy, copywriting, social media management, creative execution and coordination, stakeholder management and on-ground brand execution.

Key Responsibilities

1. Brand & Content Strategy

• Drive consistent brand messaging and communication across Emeritus' social and digital channels.
• Develop and manage the central content calendar, catering to B2C audiences.
• Translate business priorities, campaigns and leadership perspectives into relevant and engaging content.
• Work closely with the VP - Brand Strategy and senior leadership, including founders, on brand communication and strategic initiatives.

2. Social Media Management

• Own the day-to-day management and execution of Emeritus' social media channels.
• Plan, curate and publish content across platforms, ensuring consistency in brand voice and positioning.
• Identify relevant content opportunities, trends and formats to strengthen brand visibility and engagement.
• Coordinate with internal teams and external partners to ensure timely delivery of social media content.

3. Copywriting & Creative Execution

• Independently conceptualize and develop compelling content, copies, captions, campaign messaging and communication assets.
• Work closely with designers and creative partners for special projects to develop impactful brand creatives and collaterals.
• Ensure all content and creative outputs adhere to brand guidelines, tone and quality standards.
• Manage multiple content requirements and ensure timely execution from ideation to final delivery.

4. Brand Events & Activations

• Support the planning and execution of key brand events, conferences and industry engagements, including events such as GSV and QS.
• Drive end-to-end coordination of event-related communication and branding collaterals.
• Work with internal stakeholders, designers, vendors and event partners to ensure all brand assets are delivered on time.
• Be hands-on with on-ground execution, including reviewing, coordinating and ensuring readiness of event materials and printed collaterals.

5. Cross-functional & Stakeholder Management

• Collaborate with teams across marketing, business, leadership and other functions to drive integrated brand communication.
• Manage multiple stakeholders and competing priorities while maintaining quality and timelines.
• Build strong working relationships with senior stakeholders and ensure seamless execution of brand initiatives.

What We Are Looking For

• 6 - 10 years of experience in brand marketing, content strategy, social media, communications or a related domain.
• Prior experience in the EdTech, education or digital-first industry would be preferred.
• Strong writing, editing and copywriting skills, with the ability to adapt communication for diverse audiences.
• Hands-on experience managing social media channels and central content calendars.
• Have experience in managing tools like Hootsuite and Canva.
• Ability to independently conceptualise content and drive execution end-to‑end.
• Experience working with designers, creative agencies, PR teams and other external partners.
• Strong stakeholder management and communication skills, including the ability to work with senior leadership.
• Excellent organisational and project management skills, with the ability to manage multiple priorities simultaneously.
• A mature, proactive and detail-oriented professional who is comfortable operating in a fast-paced, cross-functional environment.
• Comfortable working as an individual contributor and taking complete ownership of execution.