Copy Writer - Daskalos

Emeritus; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Emeritus is hiring an experienced Copywriter to join its marketing and creative team in India. The role focuses on developing compelling, audience-focused copy across digital and offline channels, aligning with brand guidelines and campaign objectives.

You will work with design, performance marketing and internal stakeholders to craft content for ads, emails, landing pages, brochures and website copy, while researching audiences and topics to improve discoverability and engagement.

Qualifications

• 78 years of relevant experience in copywriting, content, communications, advertising or marketing.
• Bachelor's degree in English, Journalism, Mass Communication, Marketing or equivalent.
• Strong copywriting skills with clear, concise communication of complex information.
• Good understanding of branding, customer/user journey, performance marketing and audience-led communication.
• Strong editorial discipline and ability to produce error-free copy across formats and channels.
• Experience writing for digital, print, social, email, performance marketing and other formats.
• Experience using AI-enabled writing and research tools such as ChatGPT, Claude or similar platforms.
• Familiarity with agile project management tools such as Asana, Wrike or Jira, plus MS Office and Google Workspace.
• Ability to understand briefs, incorporate feedback and deliver revised copy efficiently.
• Good interpersonal, verbal and written communication skills.

Responsibilities

• Write copy for performance ads, social media creatives, emails, landing pages, brochures, flyers and website content.
• Interpret briefs and research inputs to develop clear, persuasive copy concepts.
• Collaborate with designers, performance marketing teams and stakeholders to meet campaign objectives.
• Produce error-free copy that follows partner university guidelines, brand tonality and editorial guidelines.
• Research courses, industries and audience needs to support accurate communication.
• Use digital tools to identify search trends and support discoverability and marketing goals.
• Participate in brainstorming sessions with cross-functional teams.
• Analyse existing creatives and suggest copy improvements based on feedback and data.
• Manage multiple copy tasks and deliver within timelines.
• Stay updated on trends in digital marketing, performance advertising, content formats and AI-enabled writing tools.

Skills

Copywriting

Content strategy

Editing

Branding

Performance marketing

Research

Communication

Collaboration

Agile tools

MS Office / Google Workspace

Education

Bachelor’s in English/Journalism

Mass Communication

Marketing

Tools

ChatGPT

Claude

Asana

Wrike

Jira

Microsoft Office

Google Workspace

Job description

About Emeritus:

Emeritus is a global educationcompany focused on making high-quality education accessible and affordable. Itcollaborates with leading universities across multiple regions and offers shortcourses, degree programmes, professional certificates and senior executiveprogrammes, supported by technology, curriculum innovation and hands-oninstruction.

About Daskalos:

Daskalos is a strategic initiativeof Emeritus focused on transforming higher education in India by enablingleading global universities to establish and expand their presence in thecountry. The initiative aims to bring international universities and theiracademic offerings closer to Indian students while supporting theseinstitutions in building their presence and operations in India.

About the Role:

We are looking for an experiencedand creative Copywriter with 78 years of relevant experience to join ourmarketing and creative team. The ideal candidate will have a strong portfolioand experience developing compelling, audience-focused copy across digital andoffline marketing channels. The role will work closely with creative, design,performance marketing and internal stakeholder teams to develop content alignedwith campaign objectives, brand guidelines and audience needs.

Core Responsibilities:

• Write copy for performance ads, social media creatives, emails, landing pages, brochures, flyers, website content and other marketing collaterals.
• Interpret creative briefs, campaign requirements and research inputs to develop clear and persuasive copy concepts.
• Work closely with designers, performance marketing teams and internal stakeholders to create content that supports campaign objectives.
• Produce error-free copy that follows partner university guidelines, brand tonality, tone of voice and editorial guidelines.
• Conduct research on courses, industries, audience needs and relevant topics to support accurate and effective communication.
• Use digital research tools to identify search trends and create content that supports discoverability and marketing goals.
• Participate in brainstorming sessions with creative, design and performance marketing teams.

• Analyse existing creatives and suggest copy improvements based on feedback, performance data and campaign learnings.
• Manage multiple copy tasks simultaneously and deliver within documented timelines.
• Take ownership of assigned deliverables, revisions and approvals.
• Stay updated on trends in digital marketing, performance advertising, content formats and AI-enabled writing tools.

Ideal Skills Expertise:

• 78 years of relevant experience in copywriting, content, communications, advertising or marketing.
• Strong portfolio in copywriting, content, communications or marketing, with a Bachelor's degree in English, Journalism, Mass Communication, Marketing or an equivalent level of knowledge gained through education, training and professional experience.
• Strong copywriting skills with the ability to communicate complex information in a clear, concise and compelling way.
• Good understanding of branding, customer/user journey, performance marketing and audience-led communication.
• Strong editorial discipline, with the ability to produce error-free copy across formats and channels.
• Experience writing for digital, print, social, email, performance marketing and other marketing communication formats.
• Experience using AI-enabled writing and research tools such as ChatGPT, Claude or similar platforms to support ideation, research, drafting and content optimisation.
• Familiarity with agile project management tools such as Asana, Wrike or Jira, along with proficiency in Microsoft Office and Google Workspace.
• Ability to understand briefs, incorporate feedback and deliver revised copy efficiently.
• Good interpersonal, verbal and written communication skills, with the ability to work independently and collaboratively.

Preferred Experience:

• Experience in Education, EdTech, Higher Education, Digital Marketing, Advertising or Performance Marketing will be an advantage.
• Experience working with university, education or international-education brands will be an added advantage.
• Strong understanding of digital-first, audience-led and conversion-focused copywriting.

Emeritus provides equal employment opportunities to all employeesand applicants for employment and prohibits discrimination and harassment ofany type without regard to race, color, religion, age, sex, national origin,disability status, genetics, protected veteran status, sexual orientation,gender identity or expression, or any other characteristic protected byfederal, state or local laws.

In press:

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.