Social Media Manager (B2B/ B2C SaaS Product )

Logix Built Solutions Limited; Surat; On-site; INR 600,000 - 900,000; Full time

Job summary

Logix Built Solutions Limited is seeking an experienced Social Media Manager to oversee three SaaS products: PanditsNearMe, TradeOne CRM, and GrowVia. The role focuses on growing organic reach, lead generation, and user acquisition across platforms like Instagram, LinkedIn, Facebook, and YouTube.

The candidate will plan content calendars, run campaigns, and collaborate with designers and product teams to showcase features and benefits.

Qualifications

• 3+ years of social media management experience for SaaS or tech products.
• Experience with B2B and B2C marketing and content creation.
• Ability to translate product features into engaging content.

Responsibilities

• Develop and execute social media strategies for multiple products.
• Manage Instagram, LinkedIn, Facebook and YouTube accounts.
• Plan content calendars, campaigns, promos and reels.
• Communicate product features, benefits and USPs effectively.
• Drive organic growth, engagement, leads and user acquisition.
• Plan launches, feature announcements and influencer campaigns.
• Conduct competitor research and spot market trends.
• Coordinate with design and product teams for marketing activities.
• Monitor performance, analyze insights and optimize strategies.
• Track metrics and continuously improve campaigns.

Skills

Meta Business Suite

LinkedIn Campaign Manager

GA4

Canva

Adobe Photoshop

Illustrator

SEO basics

Paid advertising

UTM tracking

Email marketing

WhatsApp marketing

Social scheduling

Campaign analytics

Marketing automation

Tools

Meta Ads Manager

LinkedIn Campaign Manager

GA4

Google Search Console

Canva

Adobe Photoshop

Illustrator

Job description

Social Media Manager ( B2B/ B2C SAAS Product)

Company: Logix Built Solutions Limited

Experience: 3+ Years

Location: Adajan, Surat (Work From Office)

Preference: Immediate Joiners | Surat & Nearby Candidates

About the Role

We are looking for an experienced Social Media Manager to manage and grow our in-house digital products, including:

• PanditsNearMe – Spiritual Services Platform
• Website: Panditsnearme.com
• TradeOne CRM – B2B SaaS CRM
• website:tradeone.crm
• GrowVia – Growth & Loyalty Platform
• Website: Growvia.social

Candidates with previous experience in SaaS, mobile applications, CRM platforms, online marketplaces, or similar product-based businesses will be preferred.

Key Responsibilities

• Develop and execute social media strategies for all three products.
• Manage social media platforms including Instagram, LinkedIn, Facebook, and YouTube.
• Plan and execute content calendars, product promotions, campaigns, reels, posts, and stories.
• Create product awareness and communicate product features, benefits, and USPs effectively.
• Drive organic growth, audience engagement, lead generation, and user acquisition.
• Plan product launches, feature announcements, promotional campaigns, and influencer collaborations.
• Conduct competitor research and identify market trends and growth opportunities.
• Coordinate with designers, content writers, and product teams for marketing activities.
• Monitor campaign performance, analyse insights, and implement improvement strategies.
• Track performance, analyse insights, and improve social media strategies.

Technical Skills Required

The candidate should have hands-on knowledge of:

• Meta Business Suite and Meta Ads Manager.
• LinkedIn Campaign Manager and LinkedIn Marketing.
• Google Analytics 4 (GA4) and Google Search Console.
• Canva, Adobe Photoshop, Illustrator, or similar creative tools.
• SEO basics, keyword research, and hashtag strategy.
• Paid advertising, audience targeting, and retargeting.
• UTM tracking, conversion tracking, and campaign analytics.
• Email marketing, WhatsApp marketing, and marketing automation.
• Social media scheduling, reporting, and performance tracking.

Candidate Requirements

• Minimum 3+ years of relevant experience in social media management.
• Previous experience handling social media for SaaS products, mobile apps, CRM platforms, or online marketplaces.
• Strong understanding of B2B and B2C marketing.
• Ability to understand product features and convert them into engaging marketing content.
• Creative thinking, communication, analytical skills, and independent execution.
• Ability to manage multiple product brands simultaneously.
• Good understanding of Instagram, LinkedIn, Facebook, and YouTube.
• Knowledge of social media analytics and marketing tools.
• Candidate must have proven experience in same with reach, engagement metrics
• Candidate can think, out of box concepts for insta, youtube