Social Media Manager

Cbayexpress Technologies; Dadri; Hybrid; INR 1,200,000 - 2,200,000; Full time

Job summary

Cbayexpress Technologies in Noida (Remote till Dec 2026) seeks a seasoned Social Media Manager to lead our social media strategy for ecommerce private label brands. You will create engaging content, manage accounts across Facebook, Instagram, TikTok, YouTube and LinkedIn, and analyze performance to drive growth.

You'll collaborate with marketing and product teams, plan paid campaigns, engage with influencers, and stay ahead of platform trends to maximize organic reach and brand awareness.

Qualifications

• 5+ years of experience as a Social Media Manager.
• Experience in the e-commerce industry, preferably with private label brands.
• Proven ability to manage social media across Facebook, Instagram, TikTok, YouTube, LinkedIn and other platforms.

Responsibilities

• Develop and implement a comprehensive social media strategy.
• Create, curate, and manage all published content across platforms.
• Monitor trends and apply insights to campaigns.
• Collaborate with marketing teams to align social media with overall initiatives.
• Manage and respond to comments and messages.
• Plan and execute paid social campaigns to drive traffic and conversions.
• Analyze performance metrics and report insights to optimize strategies.
• Engage with influencers and build partnerships to expand reach.

Skills

Social media management

Content creation

Communication

Team collaboration

Strategy development

Tools

Facebook Ads

Facebook Insights

Instagram Analytics

TikTok Ads Manager

YouTube Studio

LinkedIn Analytics

Job description

Location: Sector 63, Noida (Remote till Dec 2026)

Shift Timings: 1pm to 10pm IST

Working Days: Monday to Friday

Job Description

We are seeking a talented and experienced Social Media Manager to join our team and lead our social media efforts. The ideal candidate should have experience in the e-commerce industry, specifically with private label brands, and a strong understanding of various social media platforms. As a Social Media Manager, you will be responsible for developing and implementing our social media strategy, creating engaging content, managing social media accounts, and analyzing performance metrics to drive growth and brand awareness.

Responsibilities

1. Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and online presence across various platforms.
2. Create, curate, and manage all published content, including images, videos, and written copy.
3. Monitor social media trends, tools, and applications and appropriately apply that knowledge to enhance our social media campaigns.
4. Collaborate with cross-functional teams to align social media strategy with overall marketing initiatives.
5. Manage and monitor social media accounts, responding to comments, messages, and mentions in a timely and engaging manner.
6. Plan and execute paid social media advertising campaigns to drive traffic, conversions, and lead generation.
7. Analyze and report on key performance metrics regularly, using data to optimize strategies and tactics.
8. Stay updated with industry best practices and emerging trends in social media marketing.
9. Engage with influencers and build partnerships to expand our brand reach.
10. Stay current with social media algorithms and adjust strategies to maximize organic reach.
11. Identify opportunities for user-generated content and encourage audience participation.
12. Manage social media calendar and ensure timely posting of content.

Qualifications

1. Minimum 5 years of experience as a Social Media Manager.
2. Prior experience working in the e-commerce industry, preferably with private label brands.
3. Proven success managing social media for businesses across Facebook, Instagram, TikTok, YouTube, LinkedIn, and other relevant platforms.
4. Strong understanding of social media platforms, their respective audiences, and best practices.
5. Proficiency in social media management tools and analytics platforms.
6. Excellent written and verbal communication skills.
7. Creative mindset with the ability to generate innovative content ideas.
8. Ability to work collaboratively in a team environment.
9. Experience with paid social media advertising campaigns is a plus.