Social Media Marketing Manager

RMGOE PVT LTD; Dadri; On-site; INR 600,000 - 800,000; Full time

Job summary

A digital marketing company in India is seeking a talented Social Media Manager to enhance its social media presence and achieve marketing goals. You will be responsible for creating engaging content, implementing strategies, and ensuring effective communication with followers. The ideal candidate possesses a graduation degree or equivalent certification, with proven experience, excellent communication skills, and an ability to multitask. This role presents an exciting opportunity to contribute to the company’s digital growth.

Qualifications

• Proven work experience as a Social media manager.
• Hands-on experience in content management.
• Solid knowledge of SEO, keyword research, and Google Analytics.

Responsibilities

• Perform research on current benchmark trends and audience preferences.
• Design and implement social media strategy to align with business goals.
• Monitor SEO and web traffic metrics.
• Communicate with followers and respond to queries in a timely manner.

Skills

Content management

Copywriting

SEO

Analytical skills

Communication

Multitasking

Education

Graduation degree or relevant certification

Job description

We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement. The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.

Responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements and skills

• Proven work experience as a Social media manager
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• Graduation degree or relevant certification