Social Media Manager

Design Asylum Studio LLP; Pune District; Remote; INR 420.000 - 680.000; Vollzeit

Zusammenfassung

Design Asylum Studio LLP in Pune, India seeks a brand social media lead who can own content strategy for multiple pages, build calendars, and guide creators to deliver on each brand’s voice. You will manage editorial planning, launch zero-brand strategies, and monitor weekly performance to optimize results.

You’ll work with the team to craft formats like reels, explainers, and carousels, ensuring clear, on-brand messaging across edtech, skincare or ecommerce pages.

Qualifikationen

• 1–3 years of running brand social media at an agency, a brand or your own pages.
• Explain why a post worked, not just that it did.
• Hold several brands in your head at once and keep their voices distinct.

Aufgaben

• Own the content strategy for several brand pages.
• Build monthly content calendars with carousels, statics, reels and stories.
• Brief copywriter/script writer and designers with concept and angle, shaping what comes back.
• Plan launches from zero and design the first 30 days for a brand.
• Run formats like reels, interviews, explainers, carousels, demos and trends.
• Analyze Reach, saves, shares, watch time, follower growth and optimize.
• Prepare monthly client reports describing what happened and next steps.
• Monitor competitors and trends, and share useful insights with the team.
• Join shoots and planning sessions in Pune when required.

Kenntnisse

Content strategy

Campaign analysis

Multitasking

English writing

Tools

Meta Business Suite

Instagram Insights

Notion

Google Sheets

Jobbeschreibung

Location: Remote, but you must be based in Pune (we'll meet up with the team for shoots and planning sessions)

Type: Full-time

If you've ever looked at a brand's Instagram grid and mentally rebuilt the next month of posts, you belong here.

Most people see a feed. You see the strategy behind it, or the lack of one. We'd like to put that habit to work.

About us

Design Asylum is a branding, packaging and UI/UX studio based in Pune. We've spent 10+ years building brands and products for names like Puma, Kia and Axis Bank, with clients across India, the US and the Middle East.

We also run social media for a mix of brands that couldn't be more different. Our current pages include an exam-prep platform for UPSC aspirants, an auto parts store in Canada, skincare brands getting ready to launch, and our own faceless explainer channel. Each one needs its own plan, its own voice and its own reason for people to follow it. That plan is your job.

What you'll do

• Own the content strategy for several brand pages: what we post, why, and what it's meant to do for the business
• Build monthly content calendars that mix carousels, statics, reels and stories, and keep them on schedule
• Come up with the ideas. You'll brief our copywriter, script writer and designers with the concept, the angle and the reference, then shape what comes back until it's right.
• Plan launches from zero. When a brand has no followers and no posts yet, you decide what the first 30 days look like.
• Run the formats that work for each brand: founder-led reels, street interviews, explainers, educational carousels, product demos, trend reactions
• Read the numbers every week. Reach, saves, shares, watch time, follower growth. Then cut what isn't working and double down on what is.
• Put together monthly reports for clients that say what happened and what we're doing next, in plain language
• Keep an eye on competitors and trends, and bring the useful ones to the team before they're old news
• Join shoots and planning sessions in Pune when we need you there

What we're looking for

• 1 to 3 years of running brand social media, at an agency, a brand or your own pages
• You can explain why a post worked, not just that it did
• You can hold several brands in your head at once and keep their voices apart. An edtech page and a skincare page should never sound the same.
• You're organised. Calendars, deadlines and approvals don't slip on your watch.
• You can give creative feedback that's clear and kind, and take it the same way
• You're comfortable with Meta Business Suite, Instagram Insights and a planning tool like Notion or Google Sheets
• Strong written English. Hindi or Hinglish is a bonus when a brand calls for it.

Nice-to-have

• You've launched a brand page from scratch and grown it
• You've worked on D2C, skincare, edtech or e-commerce brands
• You run your own page and people actually follow it
• You've run or supported paid social campaigns on Meta
• You can make a quick edit or a basic Canva or Figma design when the team is stretched