Coimbatore North, India | Posted on 02/20/2026
About You:
You're a well‑rounded marketing professional with hands‑on design, digital and communications experience, strong attention to detail and a passion for great marketing that makes the customer experience easy while driving business results.
- You are passionate about both getting the detail right and getting things done.
- You can present ideas visually and explain them clearly and persuasively, demonstrated with your portfolio.
- You think outside the box and are challenged by ideas, concepts and processes.
- You have a keen eye for good design and are an expert Adobe Creative Suite user, including InDesign and Photoshop/Lightroom.
- You have proven experience managing the design and delivery of websites, creating exceptionally easy digital experiences.
- You have experience working with Sales teams on outbound campaigns.
- You can analyze and present data to make informed decisions, with a strong grasp of business principles and how marketing drives results.
- You are hands‑on and can understand practical concepts – experience marketing architectural products in construction industry is beneficial.
- You are equally comfortable leading others/managing contractors, collaborating and working as a humble team player, and working alone to achieve results.
Responsibilities
- Conceive and develop efficient and intuitive marketing strategies.
- Organize and oversee advertising/communication campaigns (social media, TV, etc.), exhibitions and promotional events.
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
- Initiate and control surveys to assess customer requirements and dedication.
- Write copy for diverse marketing distributions (brochures, press releases, website material, etc.).
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
- Monitor progress of campaigns using various metrics and submit reports of performance.
Collaborate with managers in preparing budgets and monitoring expenses.
You will be utilizing your skills and experience to do a mix of hands‑on work to get things done.
- Collaboratively conceive, develop and execute efficient and intuitive marketing strategies, budgeting, planning and coordinating implementation.
- Support and contribute to strategy and execution of outbound sales campaigns.
Brand & Marketing Communication
- Manage DLUX’s brand image and communications, producing content with clean modern design and clear persuasive copy for a variety of mediums and platforms.
- Write copy for diverse marketing distributions (brochures, press releases, website material, etc.).
DLUX’s Digital Campaigns & Channels
- Manage DLUX’s website and DLUX’s social media presence, report on and drive results.
- Organize and oversee advertising/communication campaigns (social media, TV, etc.), exhibitions and promotional events.
- Monitor progress of campaigns using various metrics and submit reports of performance.
DLUX’s Video Content
- Ideate short‑form video concepts aligning with platforms, clients’ messaging and marketing objectives.
- Support pre‑production: video content through script‑writing, story boarding and content briefs for videographers and creators.
- Video Editing and Post‑Production: enhance raw footage with transitions, motion graphics and animation, music and audio, and other visual elements.
- Analyze video performance metrics for data‑driven content optimization.
- Communicate effectively with clients, maintaining quality and project timelines.
Stay updated on video editing, social media, and marketing trends.
Market Research
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
Partner Relationships
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
New Initiatives You Will Drive
- Establish our Brand & marketing function.
- Rebrand our DLUX brands, aligning and positioning them in the market.
- Spearhead the rebuild of our websites into a world‑class digital experience to make the customer experience exceptionally easy.
Requirements
- A relevant bachelor’s degree in Media or a related field (e.g. marketing) is essential.
- Minimum 4 years experience in a similar role.
- Excellent verbal communication, written communication, collaboration, time management, and organizational skills.
- Previous media agency experience and a strong portfolio to display your expertise. Video editing skills are a must for this role, with a strong eye for detail.
- Familiar with Word, Excel, and Outlook.
- Experience in copywriting, social media management, website management and brand management.
- Experience in Adobe Illustrator, Photoshop, Adobe editor, and Canva.
- Ability to work independently and efficiently while working collaboratively within the team environment.
- Be comfortable taking feedback and direction to learn and develop whilst showing proactiveness, initiative and expressing your own ideas and creativity.
- A go‑getter with a creative mindset and the ability to think outside the box.