Social Media Manager

1 Finance; Mumbai Suburban; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A financial services company is seeking a Social Media Manager in Mumbai, Maharashtra. This mid-senior level role involves defining content formats, ensuring accuracy in financial information, and collaborating with various teams to produce engaging financial content. The ideal candidate has strong personal finance knowledge and excellent communication skills. This full-time position promises a vibrant team environment and the ability to shape content strategy.

Qualifications

• Sound understanding of personal finance topics for credibility.
• Strong interpersonal and communication skills with team members.
• Keen eye for evolving content trends in digital space.

Responsibilities

• Define content IPs and formats such as episodic and explainers.
• Recommend topics based on audience needs and market trends.
• Review scripts for accuracy and ensure alignment with regulations.
• Ensure financial information is accurate and not misleading.

Skills

Personal finance knowledge

Interpersonal communication

Content trend analysis

Job description

Responsibilities

• Help define content IPs and formats (episodic, explainers, interviews, etc.)
• Recommend topics based on audience needs and market trends (demographics)
• Review scripts for accuracy, clarity, and simplicity
• Ensure messaging aligns with financial regulations and channel goals
• Set the tone of voice (e.g. conversational, expert yet friendly)
• Help balance educational value with takeaways for audience
• Suggest visual styles and reference formats that suit financial content
• Review pilot episodes or sample videos for feedback
• Ensure financial information is accurate and not misleading
• Stay updated on changes in personal finance laws/regulations if needed
• Guide content for different audience segments (young earners, families, retirees)
• Evaluate the effectiveness of content and campaigns across digital platforms, providing insights for optimization
• Ensuring timely content scheduling and consistent posting across all social media platforms

Skills

• Sound understanding of personal finance topics (e.g., saving, investing, insurance, taxation) to ensure content credibility and relevance
• Strong interpersonal and communication skills to work effectively with writers, designers, video editors, and compliance teams
• Keen eye for evolving content trends, formats, and audience behavior in the digital and personal finance space

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Finance

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