Social Media Marketing Analyst

Intellectual Capital HR Consulting Pvt. Ltd.; Ahmedabad District; On-site; INR 1,000,000 - 1,600,000; Full time

Job summary

Intellectual Capital HR Consulting Pvt. Ltd. is seeking a Social Media Marketing Manager in Mumbai to drive brand awareness and engagement across digital platforms.

The role focuses on communicating the product’s value, building a strong online presence, and scaling user engagement. Responsibilities include coordinating with marketing agencies, planning campaigns, tracking MoM metrics, overseeing website messaging, and implementing SEO to boost organic reach.

Qualifications

• 3–6 years of social media marketing experience in fintech, SaaS or startups.
• Strong understanding of content strategy and social analytics.
• Experience working with marketing agencies and content workflows.
• Knowledge of SEO and website management.
• Ability to simplify finance/AI topics into engaging content.
• Self-starter in a fast-paced, early-stage setup.

Responsibilities

• Drive brand awareness and user engagement across digital platforms
• Liaise with external marketing agencies to create high-quality, relevant content
• Plan and execute social media campaigns aligned with growth objectives
• Track, analyse, and present MoM growth in engagement and performance metrics
• Oversee website setup and optimisation to ensure strong user experience and messaging
• Implement and manage SEO best practices to improve organic visibility and traffic
• Create content aligned with fintech, investing, and behavioural insights trends

Skills

Social media marketing

Content strategy

Analytics

Agency coordination

Job description

Job Description Social Media Marketing Manager

Location: Mumbai
Department: Marketing / Growth

Role Overview

We are looking for a Social Media Marketing Manager to drive brand awareness and engagement across digital platforms. The role will focus on communicating the product’s value proposition, building a strong online presence, and scaling user engagement.

Key Responsibilities

• Drive awareness and effectively communicate the product’s value proposition across social media platforms
• Liaise with external marketing agencies to create high-quality, relevant content
• Plan and execute social media campaigns aligned with growth objectives
• Track, analyse, and present month-on-month (MoM) growth in engagement and performance metrics
• Oversee website setup and optimisation to ensure strong user experience and consistent messaging
• Implement and manage SEO best practices to improve organic visibility and traffic
• Create content aligned with fintech, investing, and behavioural insights trends

Key Requirements

• 3–6 years of experience in social media marketing, preferably in fintech, SaaS, or startup environments
• Strong understanding of content strategy, digital marketing, and social media analytics
• Experience working with marketing agencies and managing content workflows
• Working knowledge of SEO and website management
• Ability to simplify complex topics (finance, AI, behavioural science) into engaging content
• Self-starter with the ability to thrive in a fast-paced, early-stage setup