Social Media Marketing Analyst

Intellectual Capital HR Consulting Pvt. Ltd.; New Delhi; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Intellectual Capital HR Consulting Pvt. Ltd. in Mumbai is seeking a Social Media Marketing Manager to drive brand presence across digital platforms.

You will craft messaging that communicates the product’s value and drive user engagement through targeted campaigns. You will coordinate with external marketing agencies, oversee content workflows, optimise the website for UX, and apply SEO best practices to boost organic visibility.

Qualifications

• 3–6 years of experience in social media marketing, preferably fintech, SaaS or startup environments.
• Strong understanding of content strategy, digital marketing, and social media analytics.
• Experience working with marketing agencies and managing content workflows.
• Working knowledge of SEO and website management.
• Ability to simplify complex topics (finance, AI, behavioural science) into engaging content.
• Self-starter with the ability to thrive in a fast-paced, early-stage setup.

Responsibilities

• Drive awareness and effectively communicate the product’s value proposition across social media platforms.
• Liaise with external marketing agencies to create high-quality, relevant content.
• Plan and execute social media campaigns aligned with growth objectives.
• Track, analyse, and present MoM growth in engagement and performance metrics.
• Oversee website setup and optimisation to ensure strong user experience and consistent messaging.
• Implement and manage SEO best practices to improve organic visibility and traffic.
• Create content aligned with fintech, investing, and behavioural insights trends.

Skills

Social media marketing

Content strategy

Analytics

Agency management

SEO

Fintech/domain awareness

Job description

Job Description Social Media Marketing Manager

Location: Mumbai
Department: Marketing / Growth

Role Overview

We are looking for a Social Media Marketing Manager to drive brand awareness and engagement across digital platforms. The role will focus on communicating the product’s value proposition, building a strong online presence, and scaling user engagement.

Key Responsibilities

• Drive awareness and effectively communicate the product’s value proposition across social media platforms
• Liaise with external marketing agencies to create high-quality, relevant content
• Plan and execute social media campaigns aligned with growth objectives
• Track, analyse, and present month-on-month (MoM) growth in engagement and performance metrics
• Oversee website setup and optimisation to ensure strong user experience and consistent messaging
• Implement and manage SEO best practices to improve organic visibility and traffic
• Create content aligned with fintech, investing, and behavioural insights trends

Key Requirements

• 3–6 years of experience in social media marketing, preferably in fintech, SaaS, or startup environments
• Strong understanding of content strategy, digital marketing, and social media analytics
• Experience working with marketing agencies and managing content workflows
• Working knowledge of SEO and website management
• Ability to simplify complex topics (finance, AI, behavioural science) into engaging content
• Self-starter with the ability to thrive in a fast-paced, early-stage setup