Social Media Marketing Analyst

Intellectual Capital HR Consulting Pvt. Ltd.; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Intellectual Capital HR Consulting Pvt. Ltd. in Mumbai seeks a Social Media Marketing Manager to expand brand presence and drive engagement across digital platforms.

You will articulate the product’s value, coordinate with agencies, and implement campaigns aligned with aggressive growth targets. The role requires 3–6 years in social media marketing, a strong grasp of content strategy and analytics, and ability to translate complex topics into engaging fintech and SaaS content.

Qualifications

• 3–6 years of experience in social media marketing, preferably fintech, SaaS, or startup environments.
• Strong understanding of content strategy, digital marketing, and social media analytics.
• Experience working with marketing agencies and managing content workflows.
• Working knowledge of SEO and website management.

Responsibilities

• Drive brand awareness and engagement across social platforms.
• Liaise with external marketing agencies to create high-quality content.
• Plan and execute social media campaigns aligned with growth objectives.
• Track MoM growth in engagement and performance metrics.
• Oversee website setup and optimisation for strong user experience and messaging.
• Implement and manage SEO best practices to improve organic visibility and traffic.

Skills

Social media marketing

Content strategy

Social media analytics

Agency management

SEO basics

Job description

Job Description Social Media Marketing Manager

Location: Mumbai
Department: Marketing / Growth

Role Overview

We are looking for a Social Media Marketing Manager to drive brand awareness and engagement across digital platforms. The role will focus on communicating the product’s value proposition, building a strong online presence, and scaling user engagement.

Key Responsibilities

• Drive awareness and effectively communicate the product’s value proposition across social media platforms
• Liaise with external marketing agencies to create high-quality, relevant content
• Plan and execute social media campaigns aligned with growth objectives
• Track, analyse, and present month-on-month (MoM) growth in engagement and performance metrics
• Oversee website setup and optimisation to ensure strong user experience and consistent messaging
• Implement and manage SEO best practices to improve organic visibility and traffic
• Create content aligned with fintech, investing, and behavioural insights trends

Key Requirements

• 3–6 years of experience in social media marketing, preferably in fintech, SaaS, or startup environments
• Strong understanding of content strategy, digital marketing, and social media analytics
• Experience working with marketing agencies and managing content workflows
• Working knowledge of SEO and website management
• Ability to simplify complex topics (finance, AI, behavioural science) into engaging content
• Self-starter with the ability to thrive in a fast-paced, early-stage setup