Social Media Manager

DropTop Royale; Maharashtra; On-site; INR 335,000 - 558,000; Full time

Job summary

DropTop Royale is seeking a Social Media Executive for its Entertainment team to manage the day-to-day social media presence of Pan-India celebrities, creators and influencers. You will contribute to content strategy, develop platform-relevant ideas and coordinate execution across internal teams and talent representatives.

The ideal candidate understands entertainment and internet culture, writes well and can turn trends into engaging social content. English and Hindi proficiency is required.

Qualifications

• 1+ year of relevant experience in social media, digital, or entertainment agency.
• Hands-on experience managing celebrity, creator or influencer accounts with a portfolio.
• Strong understanding of Instagram, YouTube and emerging formats.
• Excellent English and Hindi copywriting, storytelling and ideation abilities.
• Avid understanding of entertainment, pop culture and creator economy.
• Excellent organisational skills for multi-account management and deadlines.

Responsibilities

• Manage social media accounts for celebrities, creators and influencers.
• Develop monthly content plans aligned with each talent’s personality and audience.
• Generate ideas for reels, stories, posts, campaigns and real-time content.
• Write engaging captions, scripts, social copy and content briefs.
• Identify trends, formats, conversations and cultural moments.
• Coordinate with talent managers, designers, editors, photographers and production teams.
• Schedule and publish content across relevant platforms.
• Support content shoots, events, launches and live coverage.
• Monitor engagement and maintain appropriate tone of voice.
• Track performance, prepare reports and suggest improvements from insights.
• Manage approvals, timelines and deliverables across multiple accounts.
• Maintain confidentiality when handling talent communications and unreleased content.

Skills

Social media management

Copywriting & storytelling

Content planning

Campaign ideation

Stakeholder coordination

Tools

Instagram

YouTube

Analytics

Job description

About Us: DropTop Royale is a creative agency specialising in digital storytelling, social media and culture-led content. Our Entertainment division works with celebrities, content creators and influencers across India to build engaging and distinctive digital identities.

Working Model: Onsite

Days: Monday - Friday

Timings: 10:30 AM - 6:30 PM

Budget: Up to 50k (depending on experience)

Experience: 2 years+

About the Role: We are looking for a culturally aware and highly organised Social Media Executive to join our Entertainment team.

In this role, you will manage the day-to-day social media presence of Pan-India celebrities, creators and influencers. You will contribute to content strategy, develop platform-relevant ideas and coordinate execution across internal teams and talent representatives.

The ideal candidate understands entertainment and internet culture, writes well and knows how to turn trends and everyday moments into compelling social content.

Key Responsibilities

• Manage social media accounts for celebrities, content creators and influencers.
• Develop monthly content plans aligned with each talent’s personality, audience and positioning.
• Generate ideas for reels, stories, posts, campaigns and real-time content.
• Write engaging captions, scripts, social copy and content briefs.
• Identify relevant trends, formats, conversations and cultural moments.
• Coordinate with talent managers, designers, editors, photographers and production teams.
• Schedule and publish approved content across relevant platforms.
• Support content shoots, events, launches and live social media coverage.
• Monitor audience engagement and maintain the appropriate tone of voice for each account.
• Track performance, prepare reports and recommend improvements based on insights.
• Manage approvals, timelines and deliverables across multiple accounts.
• Maintain complete confidentiality while handling talent communication and unreleased content.

What We’re Looking For

• At least 1 year of relevant experience in a social media, digital, creative, talent management or entertainment agency.
• Hands-on experience managing celebrity, creator or influencer accounts, supported by a relevant portfolio.
• Strong understanding of Instagram, YouTube, emerging content formats and social media analytics.
• Excellent English and Hindi communication skills, with strong copywriting, storytelling and ideation abilities.
• A keen understanding of entertainment, pop culture, fashion, lifestyle and the creator economy.
• Strong organisational skills with the ability to manage multiple accounts, stakeholders and deadlines.
• A professional, detail-oriented approach with the discretion required when working with public figures.