Social Media Manager

This and That Digital; Mumbai; On-site; INR 257,000 - 312,000; Full time

Job summary

This and That Digital is a creative and performance-driven digital marketing agency based in Mumbai, specializing in fashion, luxury jewellery, healthcare, and lifestyle brands.

We are seeking a proactive Social Media Manager who can independently handle multiple client accounts, manage end-to-end social media execution, shoot and edit content on a smartphone, and ensure timely publishing with client coordination and reporting.

Qualifications

• Minimum 3 years of professional experience in social media management.

Responsibilities

• Independently manage multiple client social media accounts across industries.
• Plan and execute monthly content calendars.
• Create Reels, Stories, and other social content using a smartphone.
• Coordinate shoots and content approvals to ensure timely publishing.
• Prepare regular social media reports and track performance.

Skills

Content ideation

Copywriting

Smartphone shooting

Video editing

Tools

Instagram Edits

CapCut

Canva

Meta Business Suite

Job description

This and That Digital is a creative and performance-driven digital marketing agency working with brands across fashion, luxury jewellery, healthcare, lifestyle, and other industries.

We are looking for a proactive, creative and hands-on Social Media Manager who can independently manage multiple client accounts and take complete ownership of day-to-day social media execution.

Role Overview

Salary: ₹23,000–₹28,000 per month

Location: Mumbai Suburbs

Employment Type: Full-time

Work Mode: Strictly Work from Office

Experience: Minimum 3 years

Joining: Immediate preferred

About This and That Digital

This and That Digital is a creative and performance-driven digital marketing agency working with brands across fashion, luxury jewellery, healthcare, lifestyle, and other industries.

We are looking for a proactive, creative and hands-on Social Media Manager who can independently manage multiple client accounts and take complete ownership of day-to-day social media execution.

Role Overview

This is not a role limited to creating content calendars or planning strategies. We need someone who can manage the entire social media process, from generating ideas and creating content briefs to coordinating shoots, capturing content, managing edits, handling client approvals, and ensuring everything is published on time.

You must be comfortable working across different industries, understanding different brand identities and consistently bringing fresh ideas to the table.

You must also be capable of shooting and editing social media content yourself using your smartphone.

Key Responsibilities

1. Social Media Management & Execution

• Independently manage multiple client social media accounts across different industries.
• Plan and execute monthly content calendars.
• Consistently generate fresh, creative, and relevant content ideas.
• Develop creative concepts, captions, hooks, campaign ideas and content themes.
• Understand each brand's identity, target audience, and communication style.
• Manage day-to-day publishing across Instagram, Facebook, LinkedIn and other relevant platforms.
• Monitor account activity, engagement, comments, messages, and content performance.

2. Content Creation & Smartphone Editing

• Independently shoot social media content using your own smartphone.
• Create Reels, Stories, behind-the-scenes videos, product videos, and trend-led content.
• Have hands‑on experience editing videos using Instagram Edits and CapCut.
• Understand framing, camera angles, lighting, transitions, music, text overlays, and video pacing.
• Capture quick and spontaneous content during client visits whenever required.
• Have previously shot and edited social media content independently, rather than only coordinating with a videographer or editor.

3. Team & Shoot Coordination

• Work closely with the videographer, video editor, and other creative team members.
• Prepare clear content briefs and communicate creative requirements.
• Coordinate professional shoots, client visits and production schedules.
• Follow up on editing, design, revisions, and pending deliverables.
• Ensure content is reviewed, approved, and published according to schedule.
• Take ownership of the complete content process, from ideation to publishing.

4. Client Coordination & Reporting

• Communicate with clients for content requirements, feedback, and approvals.
• Coordinate revisions and ensure deliverables are completed on time.
• Track content performance, engagement, and account growth.
• Prepare regular social media reports.
• Identify opportunities to improve content quality and social media performance.
• Stay updated with relevant platform features, formats, and content trends.

Mandatory Skills & Experience

• Minimum 3 years of professional experience in social media management.
• Experience independently managing multiple client accounts simultaneously.
• Experience working with different industries and brand categories.
• Strong content ideation, copywriting, and communication skills.
• Must have personally shot social media content using a smartphone.
• Must have hands‑on experience editing Reels using Instagram Edits, CapCut, or similar applications.
• Good understanding of mobile videography, framing, lighting and video composition.
• Practical knowledge of Instagram, Facebook, LinkedIn and Meta Business Suite.
• Experience using Canva and social media scheduling tools.
• Understanding of social media analytics and reporting.
• Strong organisational, coordination and time‑management skills.

What We're Looking For

• Someone who takes initiative and doesn't wait for instructions for every task.
• Someone who can consistently generate fresh ideas for different brands.
• Someone who can manage multiple accounts, deadlines and deliverables.
• Someone who takes ownership of work from ideation to execution.
• Someone who can coordinate confidently with clients and the creative team.
• Someone who is punctual, organised, proactive, and accountable.
• Someone who is willing to visit client locations and participate in shoots.

Work Details

• Full-time, strictly work from the office.
• Location: Mumbai suburbs.
• Working hours: 11 AM–8 PM.
• Working days: Monday to Saturday, with alternative Saturdays off.
• Reports directly to the Founder.
• Immediate joining preferred.

Portfolio & Proof of Work — Mandatory

A relevant portfolio is compulsory.

Your application must include:

• Social media accounts you have personally managed.
• Examples of content calendars or campaigns you have executed.
• Reels and videos you have personally shot and edited using your smartphone.
• Examples demonstrating your content ideation and creative execution.

Clearly identify the accounts you managed and the content you personally shot and edited.

Applications without a relevant portfolio and proof of hands-on content creation will not be considered.