Social Media Manager

Hype Marketer; Mumbai; On-site; INR 279,000 - 357,000; Full time

Job summary

Hype Marketer, a Mumbai-based web and digital marketing agency, seeks a hands-on social media professional. You will own client accounts, direct shoot days, build monthly content strategies, and ensure timely posting with precise captions and tags.

Drive engagement growth, manage community interactions, and deliver clear monthly reports. You will work closely with a videographer on shoots, craft compelling content for UGC, real estate, and luxury brands, and translate brand grids into measurable

Qualifications

• 2+ years running social for a brand or agency.
• Hands-on in at least two: UGC, product/D2C, real estate, salon/fashion, F&B.
• Agency experience is a strong plus and multi-client juggling.
• Accounts with measurable growth; provide evidence (screenshots).
• Proficiency in Meta tools and ability to brief editors.
• Comfort on shoot sets and understanding good shots.
• English and Hindi/Marathi captions writing.

Responsibilities

• Own the client account; you are accountable for numbers.
• Direct shoots on location with the videographer; set angles per calendar.
• Build and run monthly strategy tied to business outcomes.
• Ensure posts go live on time with the right caption and tags.
• Drive engagement metrics: reach, saves, shares, DMs.
• Community management across Instagram and Facebook; engage groups.

Skills

Social media management

UGC & product content

Real estate/luxury accounts

Agency experience

Proof of growth

Video briefing & editing briefs

Bilingual captions (EN/Hi/Marathi)

Tools

Meta Business Suite

Creator Studio

Meta Ads reporting

CapCut

Canva

Job description

About Hype Marketer

Hype Marketer is a Mumbai-based web and digital marketing agency. We build for clients across salons, banquets, fashion, real estate, F&B, and D2C product brands. We don't do post 12 times a month and pray - we ship work that moves numbers.

About this role

We need someone who scrolls Instagram and instinctively knows why a Reel popped - the hook, the cut, the sound, the caption. Someone who has already been inside the trenches of UGC, product content, and real estate social, and can walk in on Day 1 with a point of view. If you need a brief to think, this is not for you. If you see a brand's grid and already have 5 things you'd change - keep reading.

What You'll Own:

1. The account itself. You are the owner. If a client's numbers slip, we come to you. Not the editor, not the designer. You.

2. Shoot days. On-ground at the shoot location alongside our videographer - directing shots, calling angles, keeping the shoot aligned with the content calendar. You are not watching from a chair, you are in it.

3. Strategy - building it AND running it. Monthly content strategy per client, tied to actual business outcomes (leads, bookings, footfall, sales). Then executing it week by week without needing a reminder.

4. Posting discipline. Every post goes live on time, on the right platform, with the right caption, hashtags, and tags. No I forgot - that is a dealbreaker.

5. Engagement growth. Reach, saves, shares, follower quality, DMs - you move the numbers and show the proof.

6. Community management. Replying to comments and DMs across Instagram and Facebook. Posting in relevant groups, forums, and community pages where our clients should show up.

7. Monthly reports. Clean, visual, honest. What worked, what didn't, what we are changing next month. Clients should read it and nod - not get confused.

You Must Have:

1. 2+ years running social for a brand, agency, or creator - in-house counts if the portfolio is strong

2. Hands-on experience in at least two of: UGC, product/D2C, real estate, salon/fashion, F&B

3. Agency experience is a strong plus - you understand multi-client juggling and client calls

4. Accounts where you were the reason the numbers moved. Screenshots, before/afters, specific Reels you scripted - proof, not adjectives.

5. Meta Business Suite, Creator Studio, basic Meta Ads reporting, CapCut, Canva - and you can brief an editor properly

6. Comfortable on shoot sets - you know what makes a good shot vs. a wasted one

7. You write in English and Hindi/Marathi cleanly for captions

What Will Make Us Say Yes Immediately:

- You've managed a product brand and a service brand simultaneously

- You can point to a Reel you made that crossed 100k+ reach organically and explain why it worked

- You've worked with real estate or luxury accounts and understand that tone is different from a salon's

- You've handled high-ticket B2B or service-based clients and know how to make boring sectors look premium

This Role is NOT:

- Not a social media coordinator seat where you only schedule posts

- Not a learning internship - you should be teaching us things, not the other way around

- Not for people who hide behind the algorithm changed when numbers drop

- Not for people who need a brief to think - you'll be writing the briefs

- Not for people who ghost shoot days or push posting responsibility onto the editor

The Deal:

1. Rs. 25,000 - Rs. 32,000/month depending on what you show us

2. Office hours: Mon to Sat, 10am to 6pm (2nd and 4th Saturdays off)

3. Office: Kailash Business Park, Vikhroli West, Mumbai

4. Direct access to the founder - no 4 layers of approval

5. Real growth path as the agency scales into bigger accounts and bigger budgets