Social Media Manager

String Digital; Mumbai; Hybrid; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

String Digital is seeking a Social Media Manager in Mumbai to own end-to-end social media for 6–8 accounts. You’ll lead strategy, content planning, creative execution, publishing, analytics, and client communication, collaborating with designers and internal teams.

The ideal candidate has 3+ years of experience, excellent written and verbal communication, and a strong eye for aesthetics. This hybrid role requires 3 days in the office in Mumbai.

Qualifications

• 3+ years of experience managing social media accounts, preferably in a digital or creative agency.
• Proven ability to handle 6–8 accounts simultaneously and manage multiple campaigns.
• Excellent written and verbal communication with strong client management skills.
• Strong eye for aesthetics and premium, on-brand visuals across platforms.
• Ability to develop detailed briefs and collaborate closely with designers and copywriters.

Responsibilities

• Develop and execute monthly social media strategies aligned with each brand’s positioning and audience.
• Create and manage content calendars with pillars, formats, and priorities.
• Translate brand strategy into engaging, platform-appropriate content; stay updated on trends.
• Oversee creative direction and ensure high-quality, cohesive visuals and copy.
• Act as the primary client contact for strategy, approvals, and performance reviews.

Skills

Account management

Content strategy

Client communication

Analytics

Timely delivery

Job description

String Digital is a global-minded creative agency working with premium and emerging brands to build clear, consistent, and scalable brand systems, and amplify them through the most effective mediums.

Position Overview

We’re seeking a talented, results-driven Social Media Manager with 3+ years of experience in managing end-to-end social media accounts and campaigns across industries.

This role involves managing 6–8 social media accounts simultaneously , owning everything from social strategy and content planning to creative execution, publishing, analytics, and client communication. You’ll work closely with designers and internal teams to ensure every piece of communication is strategically relevant, creatively strong, and executed to a high standard.

This is a highly ownership-driven role. We’re looking for someone who can independently manage multiple accounts, communicate confidently with clients, spot opportunities, solve problems, and ensure nothing falls through the cracks.

About Us

String Digital is a global-minded creative agency working with premium and emerging brands to build clear, consistent, and scalable brand systems, and amplify them through the most effective mediums.

Position Overview

We’re seeking a talented, results-driven Social Media Manager with 3+ years of experience in managing end-to-end social media accounts and campaigns across industries.

This role involves managing 6–8 social media accounts simultaneously , owning everything from social strategy and content planning to creative execution, publishing, analytics, and client communication. You’ll work closely with designers and internal teams to ensure every piece of communication is strategically relevant, creatively strong, and executed to a high standard.

This is a highly ownership-driven role. We’re looking for someone who can independently manage multiple accounts, communicate confidently with clients, spot opportunities, solve problems, and ensure nothing falls through the cracks.

Key Responsibilities

Social Media Strategy & Planning

• Develop and execute monthly social media strategies aligned with each brand’s positioning, objectives, audience, and overall brand direction.
• Build comprehensive content calendars across platforms, defining content pillars, themes, formats, and communication priorities.
• Translate brand strategy into relevant, engaging, and platform-appropriate social content.
• Stay updated on social media trends, platform developments, formats, and cultural conversations.
• Identify opportunities to make brands more relevant, distinctive, and engaging within their category.
• Continuously evaluate and evolve social strategies based on performance and audience behaviour.

Creative Direction & Execution

• Have a strong eye for aesthetics and a clear understanding of how brands should look and feel across social media.
• Develop detailed creative briefs for designers, clearly communicating the objective, idea, messaging, references, format, and executional direction.
• Work closely with designers and copywriters to ensure content is strategically strong, visually cohesive, and on-brand.
• Review creative thoroughly and provide clear, actionable feedback.
• Ensure all content maintains a high standard of visual quality, storytelling, typography, layout, copy, and brand consistency.
• Oversee content from ideation through to final execution and publishing.

Client Management

• Act as the primary point of contact for assigned social media clients.
• Lead client communication around strategy, content calendars, creative, feedback, approvals, and performance.
• Clearly articulate strategic and creative thinking to clients.
• Manage client expectations, timelines, feedback, and approvals effectively.
• Build strong client relationships while confidently communicating recommendations and pushing back when required.
• Proactively flag challenges, delays, or gaps rather than waiting for issues to escalation.

Account & Execution Management

• Independently manage 6–8 social media accounts simultaneously.
• Own the end-to-end workflow for each account, from planning and briefing to approvals, scheduling, and publishing.
• Coordinate with designers, copywriters, and other internal teams to ensure timely and accurate delivery.
• Ensure content is posted correctly and on schedule across all platforms.
• Maintain calendars, timelines, feedback, approvals, and dependencies across multiple accounts.
• Ensure there are no gaps, missed deadlines, errors, or last-minute execution issues.
• Take complete ownership of the quality and delivery of every account you manage.

Growth & Analytics

• Monitor and analyse monthly social media performance across accounts.
• Track key metrics including reach, engagement, saves, shares, follower growth, CTR, and conversions where relevant.
• Go beyond reporting numbers to identify meaningful insights, patterns, and opportunities.
• Use performance data to inform future content and strategy.
• Prepare clear monthly reports and recommendations for clients.
• Liaise closely with the performance marketing team to align organic social and paid marketing efforts.
• Understand the fundamentals of performance marketing, including paid social, campaign objectives, audience targeting, creative performance, and key performance metrics.
• Use learnings from paid and organic performance to inform content, creative, and overall social strategy.
• Continuously look for ways to improve account performance and effectiveness.

Requirements

• 3+ years of experience managing social media accounts, preferably within a creative or digital agency.
• Proven experience handling 6–8 accounts/projects simultaneously.
• Strong understanding of social media strategy, content planning, creative direction, and execution.
• Excellent written and verbal communication skills with strong client-handling ability.
• A very strong eye for aesthetics and an understanding of premium, polished, and on-brand visual communication.
• Ability to develop clear, detailed briefs and collaborate closely with designers and creative teams.
• Strong understanding of social media analytics, KPIs, and performance optimisation.
• Working knowledge of performance marketing and paid social, including key campaign objectives, metrics, and creative considerations.
• Excellent multi-tasking and organisational skills, with the ability to manage multiple accounts, deadlines, and stakeholders simultaneously.
• Extremely strong attention to detail across strategy, creative, copy, formatting, approvals, and publishing.
• Ability to work independently while collaborating effectively across design, strategy, copy, and performance teams.
• Comfortable working in a fast-paced agency environment.
• Mumbai-based (hybrid; 3 days in office).

What We're Looking For

• Strong ownership and accountability : someone who takes responsibility for the quality, timelines, communication, and outcomes of their accounts.
• A proactive, solution-oriented thinker who identifies gaps, anticipates challenges, and solves problems independently.
• Someone who can confidently take initiative and bring ideas to the table, rather than simply execute what is given to them.
• A person who can manage multiple priorities calmly and effectively, while maintaining a consistently high standard of work.
• Someone who understands that strong social media sits at the intersection of strategy, creative, content, and data.
• Someone who can think critically about what is working, what isn't, and why — and use those insights to improve the work.
• Someone who can work collaboratively with the performance marketing team, understanding how paid and organic efforts can complement one another.
• A highly dependable team member who follows through on commitments and can be trusted to manage their responsibilities without constant follow-up.
• Someone with high standards who genuinely cares about the quality of the work they put out.
• A strong learning mindset with the ambition to grow within the company through increased ownership and responsibility.

Monthly Work Time Allocation:

Strategy & Planning — 30%

Creative Direction & Execution — 30%

Client Management & Account Management — 20%

Growth & Analytics — 20%

If you’re a strategic, creatively driven, highly organised Social Media Manager who can manage multiple accounts, communicate confidently, and take complete ownership of the work, we’d love to have you on board!