Group Account Manager | Leading Digital-First Agency

Katapult; Bengaluru; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Integrated digital-first media agency in Bengaluru is seeking a Group Account Manager to lead multiple Account Management teams, drive revenue growth, and shape client strategy at the executive level. The role focuses on translating business objectives into social-first campaigns, growing key client portfolios, and ensuring financial health across campaigns.

You will oversee talent development, ensure operational excellence, and maintain strong client relationships with senior decision-makers,

Qualifications

• Expert-level strategic business planning, translate objectives into integrated, social-first strategies.
• Strong ability to translate client needs into growth opportunities and measurable ROI.
• Proven experience managing P&L and pricing strategies for key accounts.

Responsibilities

• Develop and implement team-level business strategies across client servicing, revenue, and team development.
• Translate objectives into social-first strategies across multiple teams and accounts.
• Set performance objectives and growth targets for several teams and monitor progress.
• Analyse market trends and identify strategic opportunities for execution.
• Drive upsell, cross-sell, and innovative approaches to client growth.
• Lead multiple Account Management and Campaign Servicing teams, ensuring capability across media planning.
• Own team-level profitability and monthly P&L projections.
• Represent the company in client forums and lead strategic client presentations.

Skills

Strategic planning

Executive client leadership

P&L management

Team leadership

Negotiation & business development

Cross-functional collaboration

Media planning

Industry knowledge

Job description

Role:Group Account Manager

Company:Integrated digital-first media agency

Location:Basavanagudi, Bengaluru

Full-time, in-office role

Company: Digital-frst integrate media and marketing companyspecialising in
organic media, meme marketing, influencer partnerships, and content-led brand solutions. Operatingat the intersection of culture, creators, and communities, the agency helps leading consumer and digital native brands drive awareness, engagement, and cultural relevance across social platforms.

Group Account Manager

Role Overview

You’ll lead multiple teams of Account Managers and their portfolios while driving team-level business strategy, revenue growth, and team development.

You’ll translate business objectives into integrated, social-first strategies, shape client growth through innovation, and serve as the strategic face of key accounts at the executive level.

Why This Role Matters

You’ll shape team-level business strategy across client servicing, revenue growth, and team development, while representing the company in key client forums and building strong relationships with decision-makers.

Beyond account management, you’ll drive talent acceleration, lead structured upskilling, and own P&L health across your campaign servicing teams.

Strong GAM leadership ensures teams don’t work in isolation, strategic opportunities aren’t missed, and capability building remains consistent across the organisation.

Key Responsibilities

1. Business Strategy & Planning

• Develop and implement team-level business strategies across client servicing, revenue, and team development.
• Translate business objectives into integrated, social-first strategies across your teams.
• Set performance objectives and growth targets for multiple teams.
• Analyse market trends and identify strategic opportunities for execution.
• Contribute to team-level strategic planning initiatives.
• Drive innovative approaches to client service and media planning.

2. Client Growth & New Business

• Lead upselling, cross-selling, and innovation across your portfolio.
• Identify opportunities to expand client relationships through new social media approaches.
• Anticipate platform, cultural, and audience shifts and identify early-adoption opportunities for clients.
• Track emerging trends, algorithm changes, and shifts in audience behaviour to future-proof client strategies.
• Drive new business development initiatives that expand market presence.

3. Team Leadership & Development

• Lead and develop multiple Account Management and Campaign Servicing teams.
• Oversee media planning capacity and capability across your teams.
• Drive professional development and career progression across Campaign Servicing.
• Conduct regular performance reviews and feedback sessions.
• Build and maintain a high-performance team culture.
• Facilitate cross-functional knowledge sharing across the Campaign Servicing unit.
• Own team planning, including hiring, team structure, and growth.
• Design development and stretch opportunities for high-performing team members.
• Conduct structured training and upskilling sessions on a monthly basis.

4. Revenue & Commercial Ownership

• Own team-level profitability and financial performance.
• Develop pricing strategies for key accounts.
• Identify and implement revenue optimisation opportunities aligned with client business goals.
• Maintain monthly P&L projections across the teams reporting to you.
• Track and manage the revenue pipeline across all Account Management teams.

5. Strategic Client Leadership

• Build relationships with senior decision-makers and position the company as a trusted, long-term partner.
• Serve as the primary strategic contact for key accounts.
• Lead strategic client presentations and QBRs, demonstrating measurable ROI and alignment with business objectives.
• Manage escalations and complex client situations with confidence and composure.
• Represent the company at relevant client-facing industry events and forums.

6. Quality & Operational Excellence

• Drive campaign quality and consistency across teams.
• Ensure effective resource allocation across Campaign Servicing.
• Identify operational gaps and implement process improvements.
• Drive greater efficiency and operational excellence across teams.

7. Innovation & Media Planning

• Identify emerging platform features, media opportunities, and new avenues for client growth.
• Drive innovative approaches to media planning that expand client value and differentiate the company in the market.
• Identify and build relevant repositories and knowledge resources to strengthen team capability and client offerings.

8. Case Studies & Brand Storytelling

• Lead the development of high-impact case studies and brand stories.
• Compile and package narratives for award submissions that demonstrate the company's strategic thinking, measurable impact, and innovation.

Skills & Requirements

Must-Have Skills

• Expert-level strategic business planning, with the ability to translate business objectives into integrated, social-first strategies.
• Deep understanding of social media dynamics, cultural trends, and market shifts.
• Strong ability to anticipate platform changes and evolving audience behaviour.
• Advanced client portfolio management and relationship-building skills at decision-maker and executive levels.
• Strong P&L understanding and commercial acumen, including pricing strategy and financial performance optimisation.
• Proven ability to drive client growth through upselling, cross-selling, and innovation.
• Experience leading multiple teams across Campaign Servicing and Media Planning.
• Strong negotiation and business development skills, including experience with new business and retained partner agreements.
• Strong industry knowledge and competitive intelligence.
• Experience driving change, process improvements, and organisational transformation.
• Understanding of media planning innovation and repository development.

Good-to-Have Skills

• Experience building and leading high-performing Campaign Servicing teams.
• A track record of revenue growth and client retention at the portfolio level.
• Experience connecting campaign performance and measurable ROI to client business outcomes.
• Experience developing case studies and award submissions.
• Strong understanding of emerging platform features, algorithm changes, and cultural shifts.
• Experience representing organisations at client-facing industry events.
• Established relationships with senior and executive-level stakeholders.

Soft Skills

• Visionary leadership: You anticipate market shifts and prepare your teams to act early.
• Results-driven mindset: You take ownership of revenue, margins, client outcomes, and team performance.
• Strong decision-making: You’re comfortable making tough calls with incomplete information and taking accountability for them.
• Executive-level client partnership: You build trust with senior decision-makers and position the company as a long-term strategic partner.
• Collaborative leadership: You break silos and create a culture of knowledge sharing and collective ownership.
• Innovative thinking: You’re open to new approaches and actively look for ways to improve media planning and processes.
• Empowerment: You develop talent through trust, ownership, and meaningful stretch assignments.
• Emotional intelligence: You navigate complex client and team situations with composure and empathy.
• Cultural awareness: You understand how cultural and social shifts influence audiences, platforms, and campaign effectiveness.
• Values-led leadership: You embody the company's standards and model them for your teams.

Experience & Background

• 7+ years of experience in account management, business leadership, or client servicing within social media marketing.
• Experience managing a multi-layered team structure, with hiring and growth ownership for at least 3 Team Leads, each managing 5+ team members.
• Proven track record of client retention and strategic account expansion at decision-maker levels.
• Experience contributing to organisational strategy and team-level business planning.
• Demonstrated experience managing revenue growth and profitability across client portfolios.

Working Hours

This is a fast-paced social media environment, and the role may occasionally require extended working hours or weekend work to meet campaign deadlines and client requirements.