Social Media Manager

Mush; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Mush is seeking a creatively driven Social Media Manager to lead content strategy and platform-first initiatives that grow engagement and brand presence. You will work with internal teams and clients to ensure content aligns with brand goals, audience behavior, and platform relevance.

The role emphasizes content planning, storytelling optimization, and proactive coordination across strategy, design, and execution teams to deliver cohesive campaigns.

Qualifications

• 2–4 years of experience in Social Media Management, Content Strategy, or Digital Content roles.
• Strong understanding of Instagram, YouTube, LinkedIn, X, and emerging platforms.
• Good understanding of content performance metrics and audience behavior.

Responsibilities

• Execute social media and content strategies across platforms.
• Identify high-performing content formats and trends.
• Collaborate with Designers, Video Editors, and Writers for cohesive execution.
• Coordinate with internal teams for content planning and publishing.
• Maintain content calendars and campaign workflows.

Skills

Social media management

Content strategy

Digital content

Platform knowledge

Tools

Instagram

YouTube

LinkedIn

Job description

We are looking for a creatively driven and strategically aware Social Media Manager who understands how modern content ecosystems work, beyond just posting calendars and trend participation.

This role is ideal for someone who can contribute to content strategy, collaborate with creative teams, and execute platform-first social media initiatives that drive engagement and brand growth.

You will work closely with internal teams and clients to ensure content aligns with brand goals, audience behavior, and platform relevance.

Key Responsibilities

• Execute social media and content strategies across platforms
• Identify high-performing content formats, storytelling opportunities, and content trends
• Contribute to hook creation, content packaging, and platform-specific content planning
• Ensure content consistency across social media channels
• Translate brand objectives into engaging content ideas and campaigns
• Work closely with Designers, Video Editors, and Writers to ensure cohesive content execution
• Coordinate with internal teams for timely content planning and publishing
• Assist in managing content calendars and campaign workflows
• Maintain smooth communication between strategy, design, and execution teams

Client Communication & Management -

• Coordinate with clients for approvals, feedback, and content alignment
• Understand client requirements and communicate them effectively to internal teams
• Ensure timely execution of feedback and revisions
• Maintain professional and proactive communication throughout project cycles

Performance & Platform Understanding -

• Monitor content performance and audience engagement trends
• Analyse what content performs well and suggest improvements accordingly
• Stay updated with platform trends, features, and evolving content formats
• Support growth initiatives through audience-first content thinking

1. Content Performance & Engagement -

• Improve engagement, reach, and audience interaction through effective content execution
• Support platform-specific content growth initiatives
• Maintain consistency in content quality and publishing

Success Metrics:

• Improvement in engagement rate and organic reach
• Growth in shares, saves, watch time, and audience interaction
• Consistency in publishing and campaign execution

2. Creative & Content Quality -

• Ensure content aligns with brand tone and communication style
• Maintain strong quality checks before publishing
• Contribute to improving storytelling, hooks, and content presentation

Success Metrics:

• Reduction in content revisions and publishing errors
• Improved content approval efficiency
• Positive client and internal feedback on content quality

3. Workflow & Team Coordination -

• Improve collaboration efficiency between content and creative teams
• Ensure timely execution of deliverables and campaign timelines
• Maintain organized workflows for content production and publishing

Success Metrics:

• Timely delivery of content and campaigns
• Smooth coordination across teams
• Improved execution efficiency and turnaround time

4. Client Satisfaction -

• Maintain clear communication and smooth feedback management with clients
• Ensure client expectations are understood and executed properly
• Build positive working relationships through reliable coordination

Success Metrics:

• Timely closure of revisions and approvals
• Positive client feedback and communication experience
• Reduced communication gaps and delays

What We’re Looking For :

• 2–4 years of experience in Social Media Management, Content Strategy, or Digital Content roles
• Strong understanding of Instagram, YouTube, LinkedIn, X, and emerging social platforms
• Good understanding of content performance metrics and audience behavior
• Strong communication and coordination skills
• Ability to contribute creative ideas and execute content strategies effectively
• Understanding of storytelling, hooks, content formats, and platform trends
• Organized, proactive, and detail-oriented working style

You’ll Fit This Role If You Think Like a…

• Content-First Social Media Professional
• Audience-Focused Content Strategist
• Platform-Savvy Content Manager