Social Media Manager

Baidyanath; Kolkata District; Sur place; INR 600 000 - 900 000; Plein temps

Résumé du poste

Baidyanath Ayurved head office in Kolkata is seeking an experienced Social Media Manager for a full-time, on-site role. You will develop and implement social media marketing strategies, create engaging content, and manage daily channels.

You will analyze performance metrics to improve brand visibility and engagement, stay ahead of digital marketing trends, and coordinate with teams to reach target audiences. 5–8 years of relevant experience required; healthcare/wellness sector is a plus.

Qualifications

• Social Media Marketing and SMO skills required.
• Ability to create and execute effective social media campaigns.
• Knowledge of digital marketing trends and platforms.
• Understanding of target audience and market analysis.
• Experience in the healthcare or wellness industry is a plus.

Responsabilités

• Develop and implement social media marketing strategies.
• Create engaging content and optimize social media platforms.
• Maintain communication with the target audience.
• Day-to-day management of social media channels.
• Analyze performance metrics to drive brand visibility and engagement.

Connaissances

Social Media Marketing

SMO

Campaign execution

Digital marketing trends

Target audience analysis

Healthcare/wellness industry exposure

Formation

Bachelor's degree in Marketing/Communications/related field

Description du poste

Experience required : 5-8 years (Experience in the healthcare or wellness industry is a plus)

Role Description

This is a full-time, on-site role as a Social Media Manager at Baidyanath Ayurved head office in Kolkata. The Social Media Manager will be responsible for developing and implementing social media marketing strategies, creating engaging content, optimizing social media platforms, and maintaining effective communication with the target audience. The role will involve day-to-day management of social media channels and analyzing performance metrics to drive brand visibility and engagement.

Qualifications

• Social Media Marketing and Social Media Optimization (SMO) skills
• Ability to create and execute effective social media campaigns
• Knowledge of digital marketing trends and platforms
• Understanding of target audience and market analysis
• Bachelor's degree in Marketing, Communications, or related field
• Experience in the healthcare or wellness industry is a plus