Digital Marketing Specialist

Eskag Pharma Private Limited; Kolkata District; On-site; INR 450,000 - 650,000; Full time

Job summary

Eskag Pharma Private Limited in Kolkata seeks a Digital Marketing Specialist to plan, execute, and optimize multi‑channel campaigns across social media, email, and paid channels, to strengthen brand visibility and support business goals.

You will manage social media, oversee content and promotions, monitor web analytics, and prepare performance reports with actionable insights; collaborate with cross‑functional teams and stay ahead of industry trends.

Qualifications

• Multi-channel campaign planning experience.
• Hands-on social media campaign management.
• Ability to analyze campaign data and report insights.
• Strong written and verbal communication skills.
• Familiarity with SEO/SEM, email marketing, and content coordination.

Responsibilities

• Plan, execute, and optimize digital campaigns across channels.
• Manage social media presence and brand building activities.
• Oversee content creation and promotions for campaigns.
• Monitor web analytics and extract actionable insights.
• Coordinate online marketing initiatives and email campaigns.
• Prepare performance reports and collaborate with cross‑functional teams.

Skills

Digital Marketing

Social Media Marketing

Web Analytics

SEO/SEM

Communication

Content Creation

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Email Marketing Platforms

Job description

Company Description

Eskag Pharma Private Limited is a WHO-GMP approved pharmaceutical manufacturing company and a key part of the Eskag Group of Companies. The group’s strategic business units cover manufacturing and export of APIs and intermediates through West Bengal Chemical Industries Ltd, as well as branded formulations including OCPs, ECPs, ORS, probiotics, and prebiotics produced at Eskag Pharma’s Haridwar facility in Northern India. The organization is committed to quality, compliance, and innovation across its product portfolio. Eskag Sanjeevani Multispecialty Hospital, a state-of-the-art facility with critical care and modern treatment services, further reflects the group’s focus on comprehensive healthcare delivery.

Role Description

This is a full‑time, on‑site Digital Marketing Specialist role based in Kolkata. The role involves planning, executing, and optimizing digital campaigns across various online channels to strengthen brand awareness and support business objectives. The Digital Marketing Specialist will manage social media presence, oversee content and promotions, monitor web analytics, and coordinate online marketing initiatives such as email campaigns and paid advertising. The position also includes collaborating with cross‑functional teams to align digital strategies with marketing plans and preparing performance reports with actionable insights. The specialist will stay updated on industry trends and recommend new tools or tactics to enhance digital visibility and engagement.

Qualifications

• Strong skills in Digital Marketing and Online Marketing, with experience planning and managing multi‑channel campaigns.
• Hands‑on expertise in Social Media Marketing for brand building, engagement, and lead generation.
• Proficiency in Web Analytics tools to track, analyze, and report on campaign performance and user behavior.
• Effective Communication skills for creating clear messaging and collaborating with internal stakeholders.
• Familiarity with SEO/SEM, email marketing platforms, and basic content creation or coordination.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on‑site in Kolkata, prioritize tasks, and meet deadlines in a fast‑paced environment.
• Previous experience in healthcare or pharmaceutical marketing is an advantage.