Social Media Manager

Dentsuaegis; Gurugram District; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Dentsuaegis, based in Gurugram, seeks a skilled Social Media Planner to manage calendars, plan campaigns and build content pillars for multiple brands. The role emphasizes social-first thinking and cross-team collaboration within the Iprospect brand family.

The candidate will ensure a consistent brand voice, track trends, and derive actionable insights to optimise performance across platforms. This is a full-time permanent position in a dynamic digital marketing setting.

Qualifications

• Experience in managing monthly social media calendars and campaigns.
• Ability to develop content pillars and drive ideation for social-first work.
• Proficiency in tracking performance, deriving insights and optimising content across platforms.

Responsibilities

• Align and manage monthly social media calendars.
• Plan and execute social media campaigns.
• Develop content buckets and pillars.
• Drive social-first content ideation.
• Identify trends and topical opportunities.
• Create briefs and work with creatives on execution.
• Ensure consistent brand voice across platforms.
• Track competitors and trends.
• Monitor content performance and derive insights.
• Optimize content based on platform performance.
• Manage multiple brands and timelines.
• Collaborate with strategy, creative and account teams.
• Support pitches and client discussions.

Skills

Social media strategy

Content planning

Campaign execution

Brand voice

Cross-functional collaboration

Job description

Responsible for managing social media strategy, content planning and execution across multiple brands, with a focus on building strong digital presence and engagement. The role will involve working closely with creative, strategy and account teams to deliver impactful social-first work.

Job Description:

• Align and manage monthly social media calendars.
• Plan and execute social media campaigns.
• Develop content buckets and content pillars.
• Drive social-first content ideation.
• Identify relevant trends and topical opportunities.
• Create briefs and work with creative teams on execution.
• Ensure consistent brand voice across platforms.
• Track competitors and emerging social trends.
• Monitor content performance and derive insights.
• Optimise content based on platform performance.
• Manage multiple brands and timelines.
• Collaborate with strategy, creative and account teams.
• Contribute to client presentations and discussions.
• Support pitches and proactive brand opportunities.

Location: Gurugram

Brand: Iprospect

Time Type: Full time

Contract Type: Permanent