Social Media Manager

Habuild Pvt. Ltd.; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Habuild Pvt. Ltd. is seeking a creative, data-driven Social Media Manager based in Gurugram, India. This role involves leading Habuild’s presence across major platforms such as Instagram, Facebook, and LinkedIn. The ideal candidate will adeptly manage the content calendar, engage with digital communities, and analyze performance metrics to enhance brand perception. You should have 5-7 years of experience in social media management, especially in wellness or consumer tech, and hands-on experience with various social media tools.

Qualifications

• 5-7 years of experience in managing brand social media, preferably in wellness, consumer tech, or lifestyle.
• Strong understanding of content formats, storytelling, and community building.
• Calm under pressure and empathetic in tone.

Responsibilities

• Own the monthly social media calendar strategy across platforms.
• Collaborate with internal teams for campaign execution.
• Analyze weekly/monthly performance and optimize accordingly.

Skills

Social media management

Community building

Content creation

Analytics and performance optimization

Storytelling

Tools

Meta Business Suite

YouTube Studio

Sprout

Hootsuite

Job description

Role Overview

We’re looking for a creative, data-driven Social Media Manager to lead Habuild’s presence across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.

You’ll own the content calendar and performance analysis — ensuring Habuild’s digital presence inspires, educates, and builds trust every day.

Key Responsibilities

Content & Campaigns

• Own the monthly social media calendar strategy across platforms.
• Collaborate with content teams to conceptualize campaigns for topical moments (International Yoga Day, New Year, Women’s Day, etc.).
• Maintain brand tone across all touchpoints.

Analytics & Performance

• Analyze weekly/monthly performance and optimize accordingly.
• Build reports that connect engagement metrics to business KPIs (sign-ups, retention, sentiment).
• Lead Habuild’s social listening & community response across Instagram, YouTube, Google Reviews, and WhatsApp to increase engagement.
• Monitor brand mentions and user feedback in real-time.
• Create a clear ORM SOP: escalation matrix, tone of voice, and response turnaround time.
• Turn negative experiences into brand moments — respond with empathy, resolve quickly, and celebrate recoveries.

Community Building

• Nurture Habuild’s digital communities especially YT and Instagram followers.
• Engage with user-generated content, comments, and testimonials.
• Amplify stories of transformation and consistency from the Habuild community.

Coordination & Workflow

• Collaborate with internal teams (Design, Product, Ops, PR) for campaign execution.
• Brief, manage, and review freelancers or partner agencies (designers, editors, ORM tools).
• Stay updated with trends in wellness, yoga, and social media, test new formats before others do.

Content Creation & Ideation

• Contribute actively to content ideation by bringing fresh, creative ideas aligned with Habuild’s brand voice and community ethos.
• Develop engaging scripts, copies, and captions across formats to drive meaningful audience interaction.
• Build and execute storytelling playbooks that enhance engagement and strengthen brand recall across platforms.
• Collaborate with internal teams and agency partners during brainstorming sessions to shape impactful content narratives and campaigns.

Requirements

• 5-7 years of experience in managing brand social media (preferably in wellness, consumer tech, or lifestyle).
• Strong understanding of content formats, storytelling, and community building.
• Hands‑on with tools like Meta Business Suite, YouTube Studio, Google Sheets, and social listening platforms (Sprout, Hootsuite, etc.).
• Calm under pressure, empathetic in tone, and obsessive about brand perception.

Preferences (Nice to Have)

• Familiarity with project management tools like ClickUp or similar platforms to support smooth collaboration and workflow management.
• A proactive and ownership-driven mindset, with the ability to take initiative and bring new ideas to the table.
• A strong team player who contributes positively to both work outcomes and team culture.
• A flexible, learning-oriented approach, with openness to explore cross-functional exposure and support wherever required.