Social Media Manager

Estrip Solution; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Estrip Solution in Gurugram is seeking a hands-on Social Media Manager to own organic channels across Instagram, Facebook, YouTube, LinkedIn and Pinterest with a focus on authentic content and community growth. You will plan content calendars, coordinate with designers and creators, manage comments and DMs, and report on performance to drive engagement and business results.

Candidates should think like creators, translate technical product details into simple, engaging content, and stay curious

Qualifications

• Think like a content creator, not just a scheduler.
• Understand how consumer brands build communities organically.
• Translate technical product information into simple, engaging content.
• Stay curious about sustainability, home care, consumer behaviour and innovation.
• Hands-on from ideation and creator outreach to publishing and reporting.

Responsibilities

• Own day-to-day organic social media operations across Instagram, Facebook, YouTube, LinkedIn and Pinterest.
• Publish on schedules with captions, hashtags and platform-specific optimization.
• Maintain brand voice and visual identity across platforms.
• Develop monthly and weekly content calendars aligned with campaigns and launches.
• Coordinate with designers, video editors and creators for end-to-end content delivery.
• Manage comments, DMs, reviews and product-related queries with authentic engagement.
• Identify content opportunities and track performance for insights.
• Support B2B/OEM social communication on LinkedIn and relevant platforms.
• Monitor trends and develop reactive content around cultural moments.

Job description

Role & responsibilities

1. Social Media Management

• Own day-to-day organic social media operations across Instagram, Facebook, YouTube, LinkedIn and Pinterest.
• Manage publishing schedules, captions, hashtags, tagging and platform-specific optimisation.
• Maintain a consistent brand voice, visual identity and communication style across platforms.
• Ensure timely publishing and execution of approved content.

2. Content Planning & Execution

• Develop and maintain monthly and weekly content calendars aligned with brand campaigns, product launches and business priorities.
• Identify content opportunities around:
  • Product education
  • Sustainability
  • Home-care tips
  • Cleaning hacks
  • Product demonstrations
  • Customer stories
  • Behind-the-scenes content
  • Founder/company stories
  • Industry trends
• Brief designers, video editors, photographers, creators and internal stakeholders as required.
• Coordinate end-to-end execution to ensure content is delivered on time.

3. Community Management

• Actively manage comments, DMs, mentions, reviews and product-related queries.
• Build meaningful conversations with customers and followers rather than simply responding to comments.
• Identify recurring customer questions, concerns and feedback and communicate relevant insights to the marketing/product teams.
• Monitor brand sentiment and ...
• Develop initiatives to improve engagement, retention and community participation.

4. Influencer & Creator Management

• Identify relevant micro and nano influencers, content creators and UGC creators aligned with ESTRIPs target audience.
• Manage creator outreach, communication, briefs and content requirements.
• Coordinate product seeding and UGC collaborations.
• Track creator deliverables, content performance and engagement.
• Build a long-term network of relevant creators rather than relying only on one-time collaborations.

5. Organic Growth

• Develop and execute strategies to increase:
  • Organic reach
  • Engagement
  • Followers
  • Profile visits
  • Website/product interest
  • Community participation
• Analyse platform performance and continuously optimise content based on results.
• Identify high-performing content formats and replicate successful content themes.
• Stay updated on changes in social algorithms, platform features and emerging content formats.

6. Trends & Real-Time Content

• Monitor emerging social media trends, memes, formats, sounds and consumer conversations relevant to ESTRIP.
• Identify opportunities for fast‑turnaround content while ensuring alignment with the brand.
• Develop reactive content around relevant cultural, seasonal and category moments.

7. B2B & OEM Social Communication

• Support ESTRIPs B2B/OEM positioning through LinkedIn and other relevant platforms.
• Develop content around:
  • OEM capabilities
  • Manufacturing capabilities
  • Product innovation
  • R&D and formulation
  • Case studies
  • Institutional applications
  • Sustainability benefits
  • Customisation capabilities
• Create short-form B2B videos, product explainers, industry posts and case‑study content in collaboration with internal teams.

8. Analytics & Reporting

• Track and report key social media metrics on a weekly/monthly basis.
• Monitor:
  • Reach
  • Impressions
  • Engagement rate
  • Follower growth
  • Video views
  • Shares and saves
  • Profile visits
  • Link clicks
  • Creator/UGC performance
• Prepare actionable insights and recommendations based on performance data.

9. Cross-Functional Coordination

• Work closely with Marketing, Brand, Sales, Product, R&D and Operations teams to gather information and convert it into relevant content.
• Coordinate product launches, campaigns, events and business announcements from a social media perspective.
• Ensure technical/product claims are accurate and aligned with approved brand communication.

Preferred candidate profile

The ideal candidate is someone who:

• Thinks like a content creator, not just a social media scheduler.
• Understands how consumer brands build communities organically.
• Can turn technical product information into simple, engaging content.
• Has strong curiosity about sustainability, home care, consumer behaviour and innovation.
• Is comfortable being hands-onfrom ideation and creator outreach to publishing, engagement and reporting.
• Can balance creativity with measurable business outcomes.