Social Media Manager

DigiBirds360: Performance Marketing Agency; Faridabad District; On-site; INR 550,000 - 900,000; Full time

Benefits offered by this job

Work From Home

Work From Office/Hybrid

Immediate Joiners Preferred

Job summary

DigiBirds360 is seeking a Social Media Manager in India to lead content planning, campaign management, and engagement across major platforms. You will drive brand awareness, lead generation, and community growth while collaborating with marketing and product teams.

The role requires 3–5 years in social media management and a strong BFSI background, with both office and remote work options. Immediate joiners preferred.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field.
• 3–5 years of experience in Social Media Management and Digital Marketing.
• BFSI industry experience is mandatory.

Responsibilities

• Develop and implement social media strategies aligned with business goals.
• Manage and grow LinkedIn, Instagram, Facebook, X, and YouTube accounts.
• Create content calendars and coordinate with designers and writers.

Skills

Social media management

Digital marketing

Content planning

Campaign management

Audience engagement

Analytics

Education

Bachelor's degree in Marketing, Communications, Journalism, Business, or related field

Tools

Meta Business Suite

LinkedIn Campaign Manager

Social media analytics tools

Job description

About the Company

DigiBirds360 is a fast-growing digital marketing agency dedicated to helping brands build a strong digital presence through innovative marketing strategies and performance-driven campaigns. We are looking for a creative, strategic, and results-oriented Social Media Manager to lead social media initiatives and drive brand engagement.

About the Role

The candidate will be responsible for planning, managing, and executing social media strategies across multiple platforms. The ideal candidate should have strong expertise in content planning, campaign management, audience engagement, and social media analytics.

Work From Office/Work From Home

Immediate Joiners Preferred

Role Description

This is a full-time Social Media Manager role. The Social Media Manager will be responsible for developing social media strategies, creating engaging content plans, managing online communities, and driving brand awareness, engagement, and lead generation through various social media channels.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with business goals
• Manage and grow social media accounts across platforms such as LinkedIn, Instagram, Facebook, X (Twitter), and YouTube
• Create content calendars and coordinate with designers, content writers, and marketing teams
• Plan and execute organic and paid social media campaigns
• Monitor social media trends, competitor activities, and audience behavior
• Track performance metrics and prepare regular reports with actionable insights
• Engage with audiences, respond to comments/messages, and build online communities
• Collaborate with internal teams to promote products, services, and campaigns
• Manage brand reputation and ensure consistency in messaging across all platforms
• Stay updated with the latest social media trends, platform updates, and industry best practices

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field
• 3–5 years of experience in Social Media Management and Digital Marketing
• BFSI (Banking, Financial Services, and Insurance) industry experience is mandatory

Required Skills

• Strong understanding of social media platforms and content strategies
• Experience in managing social media campaigns and brand pages
• Knowledge of Meta Business Suite, LinkedIn Campaign Manager, and social media analytics tools
• Excellent content planning, communication, and storytelling skills
• Strong analytical and reporting capabilities
• Experience in community management and audience engagement
• Ability to manage multiple projects and meet deadlines

Preferred Skills

• Experience handling BFSI clients or brands
• Knowledge of performance marketing and lead generation campaigns
• Familiarity with Canva, Adobe Creative Suite, or similar creative tools
• Experience working with influencers and brand collaborations
• Understanding of social media advertising and campaign optimization

Pay Range and Compensation Package

As per industry standards

Work From Home Opportunity

Immediate Joiners Preferred

Equal Opportunity Statement

We are committed to creating a diverse and inclusive workplace and encourage candidates from all backgrounds to apply.