Social Media Manager

Crepdog Crew LLP; Delhi; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Crepdog Crew, India's hotspot for streetwear and sneakers, invites a strategic Social Media lead with 4–6 years' experience to shape the brand's digital presence in a retail setting. Translate in-store experiences and product narratives into compelling online content across platforms.

You'll collaborate with marketing and creative teams to plan monthly content, launch campaigns around store activities, and drive engagement and retail growth through data-driven storytelling.

Qualifications

• 4–6 years in social media strategy, creative strategy, or digital marketing in retail or fashion.
• Strong understanding of platforms, formats and audience behavior.
• Excellent storytelling, communication, and copywriting skills.
• Data-driven mindset to analyze and optimize performance.
• Experience collaborating with in-house creative teams.

Responsibilities

• Develop and execute social media and content strategies aligned with retail goals.
• Build monthly and campaign content plans around store activities.
• Lead content direction, storytelling, and brand narratives across platforms.
• Collaborate with creative team to ensure consistent visuals.
• Monitor performance and optimize content based on data.
• Identify trends and adapt them to brand positioning.
• Ensure timely execution of content calendars and campaigns.

Skills

Social media strategy

Creative strategy

Digital marketing

Retail/fashion experience

Content planning

Copywriting

Project management

Job description

Crepdog Crew is India’s biggest marketplace for streetwear and sneakers. You can visit our online marketplace, www.crepdogcrew.com, or our store, CDC Experience in New Delhi, Hyderabad & Mumbai. Crepdog Crew is more than just a marketplace; it's a community. The brand is dedicated to redefining streetwear culture in India and providing an exceptional shopping experience. Join Crepdog Crew on its journey and become part of the Crew today.

Role Description:

We are looking for a strategic and creatively driven Social Media with 4–6 years of experience to lead the brand’s digital presence within a retail environment. This role will focus on translating in-store experiences, product narratives, and brand identity into compelling digital content.

You will work closely with the internal creative and marketing teams to plan and execute content strategies that enhance brand visibility, drive customer engagement, and support overall retail business objectives.

Key Responsibility Areas:

• Develop and execute social media and content strategies aligned with retail and business goals
• Build monthly and campaign-based content plans around store activities, product drops, and brand initiatives
• Lead content direction, storytelling, and narrative building across platforms
• Work closely with the creative team to ensure consistent visual and brand communication
• Monitor social media performance and optimize content based on insights and data
• Identify trends and adapt them to suit the brand’s positioning and retail context
• Ensure timely execution of content calendars and campaign.

Requirements:

• 4–6 years of experience in social media strategy, creative strategy, or digital marketing, preferably in retail or fashion
• Strong understanding of social media platforms, content formats, and audience behavior
• Proven ability to build content strategies that drive engagement and brand growth
• Excellent storytelling, communication, and copywriting skills
• Strong organizational and project management abilities
• Data-driven mindset with the ability to analyze and optimize performance
• Experience working closely with in-house creative teams
• Interest in fashion, retail, and consumer behavior is preferred