Brand Manager (Apparel)

Crepdog Crew LLP; Delhi; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Crepdog Crew LLP, India’s leading streetwear and sneaker marketplace, is seeking a Brand Manager to grow relationships with fashion brands and oversee marketing activities across our platforms. The role requires expertise in brand engagement, sales processes, and collaboration with creative teams to drive success.

You will develop tailored strategies, execute activations, and track brand performance to continuously improve outcomes.

Qualifications

• Deep understanding of brand engagement strategies.
• Sales processes and relationship management experience.
• Ability to collaborate with creative and marketing teams.

Responsibilities

• Develop and maintain strong relationships with fashion brands as main point of contact.
• Assess brand growth needs and propose tailored marketing strategies.
• Promote marketing services (banners, emails, WhatsApp, paid social) to boost brand visibility.
• Execute activations for campaigns and product drops with internal teams.
• Coordinate launches with marketing and brand partners for alignment.
• Monitor activations and provide insights for improvement.
• Track brand performance with merchandising to inform strategy.

Skills

Brand management

Relationship building

Marketing strategy

Campaign execution

Education

Degree in Fashion or related field

Job description

Experience: 2-7 Years

Education: Degree in Fashion or related field

Job Type: Full-time

About the Company:

Crepdog Crew is India’s biggest marketplace for streetwear and sneakers. You can visit our online marketplace, www.crepdogcrew.com, or our store, CDC Experience in New Delhi, Hyderabad & Mumbai. Crepdog Crew is more than just a marketplace; it's a community. The brand is dedicated to redefining streetwear culture in India and providing an exceptional shopping experience. Join Crepdog Crew on its journey and become part of the Crew today.

About the Role:

Brand Manager will manage and grow relationships with key fashion brands, ensuring their needs are met and their expectations are exceeded. This role requires a deep understanding of brand engagement strategies, and sales processes, and the ability to work closely with various creative departments to drive success. Additionally, the role involves overseeing brand management and marketing activities on our platforms, ensuring that brand presence and performance are optimized.

Key Responsibilities:

• Develop and maintain strong relationships with fashion brands, acting as their main point of contact and ensuring their satisfaction.
• Assess the brand's current growth requirement, evaluate the current trajectory, and provide tailored marketing strategies to drive success.
• Promote and recommend a variety of marketing services, including banners, email campaigns, WhatsApp messaging, and paid social media advertising to enhance brand engagement and visibility.
• Execute marketing activations for key fashion brands, including campaign launches, promotional events, and targeted marketing initiatives.
• Collaborate with internal marketing teams and fashion brands to ensure seamless communication and alignment on all upcoming launches and product drops
• Monitor and evaluate the success of marketing activations, providing insights and recommendations for continuous improvement.
• Track sales in collaboration with the merchandising team, providing detailed reports on brand performance, key metrics, and the impact of marketing strategies to drive ongoing improvements.