Creative Specialist (AI Marketing)

Jain International Trade Organisation - India; Chennai District; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Jain International Trade Organisation - India is seeking a creative strategist to lead the brand's design direction and campaign execution. The ideal candidate will manage a team, oversee photoshoots, and ensure quality in all creative outputs.

In this role, you'll engage in innovative strategy development while staying updated on design trends and trends in the jewellery industry. Your creativity will drive branding and marketing efforts across multiple channels.

Responsibilities

• Develop and lead the overall creative direction for the jewellery brand.
• Ensure consistent visual identity across all marketing and branding materials.
• Lead creative execution for print advertisements and digital campaigns.
• Direct jewellery photoshoots and coordinate with production agencies.

Skills

social media marketing

branding

Job description

Job Type: FullTimePermanent

Work Mode: Onsite

Experience: Management

Travel Requirements: Occasional travel

Skills:

• social media marketing
• branding

Responsibilities

• Creative Strategy & Brand Design
  • Develop and lead the overall creative direction for the jewellery brand.
  • Ensure consistent visual identity across all marketing and branding materials.
  • Conceptualize creative campaigns for:
    • Festive promotions
    • Wedding collections
    • Product launches
    • Brand campaigns
    • Retail promotions
  • Create luxury-focused design concepts aligned with market trends and customer preferences.
• Campaign & Visual Communication
  • Lead creative execution for:
    • Print advertisements
    • Outdoor campaigns
    • Social media creatives
    • Digital campaigns
    • Website visuals
    • Catalogues & brochures
    • In-store branding
    • POSM materials
  • Collaborate with ATL, BTL, Digital Marketing, and Visual Merchandising teams.
• Creative Team Management
  • Lead and mentor graphic designers, visualizers, photographers, video editors, and creative agencies.
  • Review and approve all design outputs before final release.
  • Ensure timely delivery of high-quality creative assets.
• Photoshoots & Production
  • Direct jewellery photoshoots, campaign shoots, and video productions.
  • Coordinate with:
    • Photographers
    • Stylists
    • Models
    • Production agencies
    • Printers and fabrication vendors
  • Ensure premium presentation of jewellery collections.
• Trend Research & Innovation
  • Stay updated on jewellery, fashion, luxury retail, and design trends.
  • Introduce innovative concepts for customer engagement and brand differentiation.
• Vendor & Agency Coordination
  • Work with advertising agencies, production houses, printers, and digital partners.
  • Monitor quality standards and brand consistency across all deliverables.