Content Strategist

CDL Fineshine; Gujarat; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

CDL Fineshine is seeking a Content Strategy Lead to own the content direction from strategy to on-set execution. You will shape storytelling around jewellery craftsmanship, coordinate with a 10–15 person production team, and drive monthly output across video and supporting posts.

You will work independently to develop concepts, scripts, and post-production processes, ensuring brand consistency and performance-driven results across Instagram and Facebook.

Qualifications

• 3–4 years of experience owning content strategy and hands-on creative work.
• Strong creative thinking and storytelling ability.
• Proven experience scripting and directing video content.
• Comfort with performance data and content analytics.
• Ability to work independently and own projects end to end.
• Proficiency in (or ability to confidently oversee) video editing.

Responsibilities

• Strategy & Research: Analyse jewellery and luxury content trends across global markets and identify gaps.
• Creative Direction & Execution: Develop concepts, scripts, and storyboards; direct videography and talent; oversee editing and post-production.
• Production Planning & Management: Plan shoots around production cycles; coordinate with workshop team; manage timelines and dependencies.
• Performance & Optimisation: Monitor content performance on social media; run A/B tests; iterate based on data.

Skills

Content strategy

Creative storytelling

Video scripting

Video directing

Analytics

Independent work

Video editing oversight

Job description

Strategy & Research

• Analyse trends in jewellery and luxury content across global markets.
• Understand what resonates with our target audience of jewellers and identify gaps in our current approach.
• Recommend new content angles and storytelling directions backed by market and competitor research.
• Build and maintain the monthly content calendar (target: 1520 videos per month plus supporting posts).

Creative Direction & Execution

• Develop creative concepts, scripts, and storyboards for video content.
• Direct the in-house videographer and on-camera talent on set to capture the intended vision.
• Oversee editing and post-production to maintain quality and brand consistency.
• Build a strong storytelling narrative around different jewellery designs and the craftsmanship behind them.

Production Planning & Management

• Plan shoots around the 7–8 day jewellery production cycle so the full making journey is captured.
• Coordinate timing and access with the workshop floor (10–15 person team).
• Manage timelines and dependencies across videographer, editor, and talent to hit monthly output.

Performance & Optimisation

• Monitor content performance across Instagram and Facebook.
• Run A/B tests on formats, hooks, and narratives to learn what drives engagement and leads.
• Iterate strategy continuously based on data and reporting.

Required Skills & Experience

• 3–4 years of experience owning content strategy and hands-on creative work.
• Strong creative thinking and storytelling ability.
• Proven experience scripting and directing video content.
• Comfort with performance data and content analytics.
• Ability to work independently and own projects end to end.
• Proficiency in (or ability to confidently oversee) video editing.