Social Media Manager

The Indus Valley; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

The Indus Valley in Bengaluru is seeking a Social Media Manager to own planning, content creation and influencer activities for a toxin-free cookware brand.

You will lead scripts, captions and briefs, work with designers and videographers, and appear on camera for product demos and brand content. 3-5 years of relevant experience is preferred.

Qualifications

• 3-5 years experience managing social media for a consumer brand or agency.
• Portfolio demonstrating content creation and social media growth.
• Strong copywriting, storytelling and short-form video skills.
• Confidence in front of the camera and ability to communicate product benefits clearly.
• Experience managing influencer partnerships.
• Understanding of social media analytics and KPI tracking.
• Strong planning skills, responsiveness and execution ownership.
• Interest in cooking, food, wellness, home or lifestyle categories.

Responsibilities

• Develop and execute the social media strategy in line with brand and business objectives.
• Own the content calendar across relevant social media platforms.
• Create content around products, cooking, healthier kitchens, consumer needs and brand stories.
• Develop scripts, captions and briefs for reels, stories, posts and other content formats.
• Work closely with designers, videographers and editors to deliver engaging content.
• Appear on camera for product demonstrations, explainers and brand content.
• Identify, onboard and manage influencers and content creators.
• Handle influencer briefs, deliverables, timelines, approvals and content usage permissions.
• Manage community engagement and coordinate with customer support on queries and feedback.
• Track reach, engagement, shares, saves, follower growth, website traffic and relevant conversions.
• Prepare performance reports and use insights to improve content and influencer activity.
• Monitor platform trends and identify opportunities relevant to the brand.

Skills

Copywriting

Storytelling

Short-form video

Front of camera

Influencer partnerships

Analytics

Planning

Execution

Cooking interest

Job description

Social Media Manager

Company: The Indus Valley

Location: Bengaluru(Koramangala)

Experience: 3-5 years preferred

Employment type: Full-time

About us

The Indus Valley is a healthy kitchenware brand committed to helping people build healthier kitchens through toxin-free cookware and thoughtfully designed products.

Role overview

We are looking for a Social Media Manager to own social media planning, content creation, influencer management and performance tracking. The ideal candidate combines strategic thinking with hands‑on execution and is comfortable appearing in front of the camera.

Key responsibilities

• Develop and execute the social media strategy in line with brand and business objectives.
• Own the content calendar across relevant social media platforms.
• Create content around products, cooking, healthier kitchens, consumer needs and brand stories.
• Develop scripts, captions and briefs for reels, stories, posts and other content formats.
• Work closely with designers, videographers and editors to deliver engaging content.
• Appear on camera for product demonstrations, explainers and brand content.
• Identify, onboard and manage influencers and content creators.
• Handle influencer briefs, deliverables, timelines, approvals and content usage permissions.
• Manage community engagement and coordinate with customer support on queries and feedback.
• Track reach, engagement, shares, saves, follower growth, website traffic and relevant conversions.
• Prepare performance reports and use insights to improve content and influencer activity.
• Monitor platform trends and identify opportunities relevant to the brand.

Candidate requirements

• Experience managing social media for a consumer brand or agency; 3-5 years preferred.
• A portfolio demonstrating content creation and social media growth.
• Strong copywriting, storytelling and short-form video skills.
• Confidence in front of the camera and the ability to communicate product benefits clearly.
• Experience managing influencer partnerships.
• Understanding of social media analytics and KPI tracking.
• Strong planning skills, responsiveness and execution ownership.
• Interest in cooking, food, wellness, home or lifestyle categories.