Social Media Executive

Itsy Bitsy; Bengaluru; On-site; INR 400,000 - 700,000; Full time

Job summary

Itsy Bitsy in Bengaluru is seeking a proactive Social Media Manager to create, shoot, and edit engaging content for DIY crafts, product demos, tutorials, and new launches. You will manage daily posts and engagement across Instagram, YouTube, Facebook, Pinterest, and LinkedIn, building a vibrant crafter community.

Plan monthly calendars for festivals, offers, workshops, store events, and product promotions; track performance and stay ahead of trends with compelling captions and visuals.

Qualifications

• Portfolio of previous work / handles managed is mandatory.
• 1 to 3 years of experience in Social Media Management, preferably in Retail/D2C/Lifestyle/FMCG.
• Graduate in Mass Communication, Marketing, Visual Arts, or Digital Marketing is preferred.

Responsibilities

• Plan, shoot, and edit content for DIY crafts, product demos, tutorials, and launches.
• Manage daily posting and engagement on Instagram, Facebook, YouTube, Pinterest, and LinkedIn.
• Prepare monthly social media calendar for festivals, offers, workshops, store events, and product promotions.
• Reply to comments, DMs, and customer queries promptly; build a crafter community.
• Promote store offers, new openings, workshops, and exhibitions via social media campaigns.
• Track reach, engagement, followers growth, and prepare weekly/monthly performance reports.
• Stay updated with latest social media trends, viral audio, and craft trends.

Skills

Instagram Reels

YouTube Shorts

Pinterest

Canva

CapCut

VN Editor

Adobe Premiere Pro

Photography

Videography

English writing

Campaign collaboration

Education

Any Graduate

Tools

Canva

CapCut

VN Editor

Adobe Premiere Pro

Job description

Role & responsibilities

• Content Creation: Plan, shoot, and edit engaging content (Reels, Videos, Photos, Stories) for DIY crafts, product demos, tutorials, and new launches.
• Platform Management: Manage daily posting and engagement on Instagram, Facebook, YouTube, Pinterest, and LinkedIn.
• Content Calendar: Prepare monthly social media calendar for festivals, offers, workshops, store events, and product promotions.
• Community Management: Reply to comments, DMs, and customer queries promptly. Build and engage our crafter community.
• Retail Promotion: Promote store offers, new store openings, workshops, and exhibitions through social media campaigns.
• Performance Tracking: Track reach, engagement, followers growth, and prepare weekly/monthly performance reports.
• Trend Monitoring: Stay updated with latest social media trends, viral audio, and craft trends to create relevant content.

Preferred candidate profile

• Strong knowledge of Instagram Reels, YouTube Shorts, and Pinterest.
• Basic skills in Canva, CapCut, VN Editor, or Adobe Premiere Pro.
• Good photography and mobile videography skills.
• Excellent written English and creative caption writing skills.
• Interest in Arts, Crafts, DIY, and Stationery products will be a big plus.
• Ability to work with Retail and E-commerce teams for campaigns.

Qualification & Experience:

• Any Graduate, preferably in Mass Communication, Marketing, Visual Arts, or Digital Marketing.
• 1 to 3 years of experience in Social Media Management. Experience in Retail, D2C, Lifestyle, or FMCG brand is preferred.
• Portfolio of previous work / handles managed is mandatory.

Perferable - Women candidate

Work Location: Gabbadi Village, Kanakapura Main Road, Harohalli, Bengalore - 562112