Brand Manager

The Indus Valley; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

The Indus Valley in Bengaluru is seeking a Brand Manager to lead campaign planning, product launches and budget ownership. You will translate consumer insights into briefs, coordinate internal teams and agencies, and drive campaigns from concept to execution.

You will collaborate with creative, social media, e-commerce and product teams, manage calendars and approvals, monitor spend, measure impact and ensure consistent brand positioning across channels.

Qualifications

• 3–5 years in brand marketing or agency client servicing.
• Experience planning and executing marketing campaigns.
• Ability to write clear briefs and evaluate creative work.
• Strong communication and ownership with attention to detail.

Responsibilities

• Develop and execute brand campaigns, product launches and seasonal marketing initiatives.
• Translate business goals and consumer insights into campaign strategies and briefs.
• Plan integrated campaigns across social media, influencers, website, CRM and other channels.
• Own campaign calendars, timelines, deliverables and approvals.
• Manage marketing budgets, track expenditure and evaluate campaign effectiveness.
• Work closely with creative, social media, performance marketing, e-commerce and product teams.
• Manage agencies, production partners and other external stakeholders.
• Partner with the Social Media Manager to align social strategy with brand priorities.
• Ensure consistency in brand positioning, messaging and visual identity across touchpoints.
• Review campaign performance and apply learnings to future initiatives.

Skills

Campaign planning

Budget ownership

Project management

Agency relations

Social media strategy

Brief writing

Creative evaluation

Communication

Brand positioning

Consumer insights

Job description

Brand Manager

Company: The Indus Valley

Location: Bengaluru(Koramangala)

Experience: 3-5 years

Employment type: Full-time

About us

The Indus Valley is a healthy kitchenware brand committed to helping people build healthier kitchens through toxin-free cookware and thoughtfully designed products.

Role overview

We are looking for a Brand Manager to lead campaign planning, marketing project management and budget ownership. The role requires someone who can translate consumer insights into clear briefs, coordinate internal teams and agencies, and take campaigns from concept to execution.

Key responsibilities

• Develop and execute brand campaigns, product launches and seasonal marketing initiatives.
• Translate business goals and consumer insights into campaign strategies and creative briefs.
• Plan integrated campaigns across social media, influencers, website, CRM and other relevant channels.
• Own campaign calendars, project timelines, deliverables and approvals.
• Manage marketing budgets, track expenditure and evaluate campaign effectiveness.
• Work closely with creative, social media, performance marketing, e-commerce and product teams.
• Manage agencies, production partners and other external stakeholders.
• Partner with the Social Media Manager to align social strategy with brand priorities.
• Ensure consistency in brand positioning, messaging and visual identity across touchpoints.
• Review campaign performance and apply learnings to future initiatives.

Candidate requirements

• 3-5 years of experience in brand marketing or agency client servicing/account planning.
• Demonstrated experience planning and executing marketing campaigns.
• Strong project management skills, with the ability to manage multiple priorities.
• Experience handling marketing budgets and agency relationships.
• Understanding of social media strategy, consumer behaviour and campaign measurement.
• Ability to write clear briefs and evaluate creative work.
• Strong communication, attention to detail and ownership.
• Experience with consumer, D2C, kitchenware, home or lifestyle brands is preferred.