Social Media Manager

Toolsvilla; Durgapur; Presencial; INR 600 000 - 800 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Fast-growing platform

Collaborative culture

Competitive compensation

Resumo da oferta

Toolsvilla in India is seeking a data-driven Social Media Manager to lead our digital presence, build brand engagement, and drive organic reach across major channels. You will create compelling video content and engage with our growing B2B audience.

You will plan and execute content strategies across YouTube, Instagram, LinkedIn, Facebook, and WhatsApp, analyze performance, collaborate with Design and Marketing, and stay ahead of trends to grow our industrial tools and equipment brand.

Qualificações

• 3–5 years of proven experience as a Social Media Manager or Content Creator.
• Hands-on video creation and editing using CapCut, Premiere Pro, Canva, etc.
• Strong knowledge of YouTube, Instagram, LinkedIn, Facebook, and emerging channels.
• Excellent written and verbal communication in English and Hindi, Bengali a plus.

Responsabilidades

• Strategy & Planning: Develop and execute comprehensive social media strategies aligned with Toolsvilla’s business goals, product launches, and promotional campaigns.
• Content Creation: Plan, script, edit, and publish engaging content (short-form videos, reels, product demos, infographics, and customer testimonials) for YouTube, Instagram, LinkedIn, Facebook, and WhatsApp.
• Brand Storytelling: Showcase industrial tools, machinery usage, and customer success stories in an engaging format for business owners, mechanics, and farmers.
• Community Management: Engage followers, address comments/queries, and foster an active online community.
• Performance & Analytics: Monitor engagement, reach, CTR, conversions; analyze campaigns and optimize strategies.
• Cross-Functional Collaboration: Work with Design, Content, Performance Marketing, and Product teams.
• Trend Awareness: Stay updated on digital trends and B2B marketing strategies.

Conhecimentos

Video content creation

Social media analytics

Content strategy

English & Hindi

Bengali knowledge

Formação académica

Bachelor’s degree in Marketing / Communications

Ferramentas

CapCut

Premiere Pro

Canva

Descrição da oferta de emprego

About Toolsvilla

Toolsvilla is Indias leading B2B e-commerce marketplace for machinery, industrial tools, agricultural equipment, and supplies. We connect small-to-medium enterprises (MSMEs), workshop owners, farmers, and industry professionals directly with top brands and manufacturers across the country. Our mission is to democratize and simplify procurement for industrial and agricultural tools nationwide.

Job Overview

We are looking for a creative, data-driven Social Media Manager to lead our digital presence, build brand engagement, and drive organic reach across all major social channels. In this role, you will be responsible for creating compelling video and visual content, showcasing complex industrial and agricultural equipment in an easy-to-understand way, and engaging with our growing B2B audience.

Key Responsibilities

• Strategy & Planning: Develop and execute comprehensive social media strategies aligned with Toolsvilla’s business goals, product launches, and promotional campaigns.
• Content Creation: Plan, script, edit, and publish engaging content (short-form videos, reels, product demos, infographics, and customer testimonials) tailored for platforms like YouTube, Instagram, LinkedIn, Facebook, and WhatsApp.
• Brand Storytelling: Showcase industrial tools, machinery usage, and customer success stories in an engaging, relatable format suited for business owners, mechanics, and farmers.
• Community Management: Actively engage with followers, address comments/queries, and foster an active online community across all channels.
• Performance & Analytics: Monitor key social metrics (engagement, reach, CTR, conversion rates), analyze campaign performance, and optimize strategies using insights.
• Cross-Functional Collaboration: Work closely with the Design, Content, Performance Marketing, and Product teams to align social strategy with brand promotions and overall company goals.
• Trend Awareness: Stay updated on digital trends, B2B marketing strategies, social media algorithm updates, and viral content formats.

Requirements and Skills

• Experience: 3–5 years of proven experience as a Social Media Manager or Content Creator (experience in e-commerce, B2B, industrial products, or YouTube channel management is a plus).
• Content Creation Skills: Hands-on experience with video creation, basic video editing tools (CapCut, Premiere Pro, Canva, etc.), and visual graphic design.
• Platform Expertise: In-depth knowledge of YouTube, Instagram, LinkedIn, Facebook, and emerging digital channels.
• Communication: Excellent written, verbal, and presentation skills (fluency in English and Hindi; knowledge of Bengali is an added advantage).
• Analytical Skills: Familiarity with social media analytics tools and a data-driven approach to content performance.
• Education: Bachelor’s degree in Marketing, Communications, Journalism, Business Administration, or a related field.

What We Offer

• Opportunity to work with a fast-growing, category-defining B2B e-commerce platform.
• Collaborative and high-ownership work culture.
• Competitive compensation package.