Social Media Manager

GOOD MONK (Superfoods Valley Pvt. Ltd.); Bengaluru; On-site; INR 700,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Collaborative and entrepreneurial work

Career growth opportunities

Job summary

GOOD MONK is seeking a Social Media Manager to craft and execute our social strategy across Instagram, Facebook, YouTube and X, driving engagement and brand awareness while contributing to business growth.

The ideal candidate loves content trends, writes compelling copy, understands consumer behaviour, and can balance creativity with measurable impact, collaborating with Brand, Nutrition and E-commerce teams to launch campaigns.

Qualifications

• Bachelor's degree or equivalent in marketing, communications, journalism, or a related field.
• 2-3 years of experience in social media management for D2C wellness or consumer brands.
• Strong understanding of Instagram, Facebook, YouTube, X, LinkedIn and emerging platforms.
• Excellent copywriting and communication skills.

Responsibilities

• Own social media strategy, content pillars and platform plans across Instagram, Facebook, YouTube and X.
• Translate consumer insights into engaging content and ensure brand voice consistency.
• Partner with Brand, Nutrition, Performance Marketing and E-commerce teams to execute campaigns.
• Grow reach, engagement, followers, and community through organic and paid opportunities.

Skills

Social media management

Copywriting

Analytics

Education

Bachelor's degree in Marketing, Communications, Journalism, or a related field

Job description

ROLE OVERVIEW

We are seeking a Social Media Manager who can create and execute our Social Media strategy across platforms, drive engagement, grow brand awareness, and contribute to business growth. The ideal candidate is passionate about Content, understands consumer behaviour, stays updated on social media trends, and can balance Creativity with business impact.

KEY RESPONSIBILITIES

1. Social Strategy & Content Own social media strategy, content pillars and platform plans - across Instagram, Facebook, YouTube and X Translate consumer and nutrition insights into engaging, easy-to-understand content. Ensure consistency of brand voice and messaging across channels. Partner with Brand, Nutrition, Performance Marketing and E-commerce teams to execute campaigns and launches.
2. Organic Growth Grow reach, engagement, followers, saves, shares and watch time. Build creator, customer advocacy and UGC programs. Identify emerging platform and content opportunities.
3. Ensure Content drives Business Impact Identify winning content themes and scale them. Identify content that can be amplified through paid media. Ensure social media contributes to brand awareness, trust and business growth.
4. Community Building & Social Listening Build and engage Good Monk's online community. Monitor conversations across Instagram, Facebook, YouTube, Reddit and relevant forums. Surface consumer insights, trends, objections and opportunities to the wider team.

REQUIREMENTS

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 2-3 years of experience in social media management, preferably within D2C brands - wellness, nutrition, or consumer brandsStrong understanding of Instagram, Facebook, YouTube, X, LinkedIn, and emerging social platforms,Excellent copywriting and communication skills.
• Loves to be on top of content trends, meme culture, and short-form video formats.
• Familiarity with social media analytics tools and reporting.

COMPENSATION & BENEFITS

• Competitive salary based on experience
• Opportunity to work & learn at a fast pace, with a rapidly growing D2C nutrition brand – with a chance to truly impact people’s health
• Collaborative and entrepreneurial work environment
• Career growth opportunities within a high-growth consumer brand