Social Media Manager

Wonderla Holidays Ltd.; Bengaluru; On-site; INR 700,000 - 1,300,000; Full time

Job summary

Wonderla Holidays Ltd. is seeking a talented Social Media Manager to own our online presence, create original text, images and videos, manage posting schedules, and engage with followers to shape a strong brand image.

The role requires staying current with digital trends, coordinating with marketing teams, and delivering content that drives web traffic and customer engagement. You will track performance, optimize campaigns, and report ROI to help achieve our marketing goals.

Qualifications

• Proven work experience as a Social Media Manager.
• Hands-on content management experience.
• Ability to deliver creative text, image, and video content.
• Strong knowledge of SEO, keyword research, and Google Analytics.
• Familiarity with online marketing channels and web design.
• Excellent written and verbal communication skills.
• Good analytical and multitasking abilities.

Responsibilities

• Manage the social media calendar and analytics.
• Research benchmark trends and audience preferences.
• Design and implement social media strategy aligned with goals.
• Set objectives and report on ROI.
• Generate, edit, publish, and share daily engaging content.
• Monitor SEO and web traffic metrics.
• Oversee social accounts’ design and branding.
• Suggest ideas to build brand awareness via promotions.
• Stay updated with trends in social media tools and apps.

Skills

Social media management

Content management

Creative content production

SEO & keyword research

Analytical skills

Multitasking

Campaign reporting

Tools

Google Analytics

Job description

We are looking for a talented Social Media Manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts, and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Social Media Manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company's views creatively.

Ultimately, you should be able to handle our social media presence, ensuring high levels of web traffic and customer engagement.

Key Responsibilities

• Manage the entire social media calendar, including analytics.
• Perform research on current benchmark trends and audience preferences.
• Design and implement social media strategy to align with business goals.
• Set specific objectives and report on ROI.
• Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news).
• Monitor SEO and web traffic metrics.
• Oversee social media accounts' design (e.g., Facebook timeline cover, profile pictures, and blog layout).
• Suggest and implement new ideas to develop brand awareness, such as promotions and competitions.
• Stay up-to-date with current technologies and trends in social media, design tools, and applications.

Requirements

• Proven work experience as a Social Media Manager.
• Hands-on experience in content management.
• Ability to deliver creative content (text, image, and video).
• Solid knowledge of SEO, keyword research, and Google Analytics.
• Knowledge of online marketing channels.
• Familiarity with web design.
• Strong analytical and multitasking skills.