Social Media Head

Usemyspot; Mumbai; Hybrid; INR 3,500,000 - 5,500,000; Full time

Job summary

usemyspot is seeking a seasoned Social Media Head to independently lead strategy and growth of our social media presence. You will build your own team, define our approach to content, and turn our products into stories that engage and convert audiences.

This senior role requires creative judgement, commercial awareness and a track record of scaling a company’s social footprint. Hybrid Mumbai-based with ownership of content and campaigns.

Qualifications

• At least 7 years in social media, content strategy or brand marketing with leadership responsibility.
• Proven track record of growing company-owned social channels and product awareness.
• Experience recruiting, managing and developing a creative team.
• Strong understanding of platform behavior, content distribution and analytics.
• Excellent storytelling, copy judgement and visual/video content sense.

Responsibilities

• Own the social media strategy for usemyspot’s official pages, from planning through execution and performance review.
• Build, manage and mentor a team covering content, design, video and community management.
• Develop a distinct brand voice and maintain consistency across platforms.
• Create content strategies that explain our products, build awareness and encourage audiences to explore usemyspot.
• Plan and oversee content calendars, product launches, campaign stories and recurring content formats.
• Identify the right platforms, formats and trends for our audience, using judgement about what fits the brand.
• Work with sales, operations and leadership to turn customer needs, inventory and campaign insights into useful content.
• Lead community engagement and establish clear processes for responding to questions, feedback and sensitive issues.
• Manage relevant creator collaborations and coordinate paid amplification where appropriate.
• Set measurable goals, manage agreed budgets and improve performance through testing and audience insights.

Skills

Social media strategy

Team leadership

Content creation

Brand marketing

Analytics & insights

Job description

# Join us as *Social Media Head*About usemyspotusemyspot is an advertising marketplace helping brands discover and book hoardings, vehicle advertising and creator campaigns. We connect advertisers with advertising partners and help coordinate campaign delivery.About the roleWe’re looking for an experienced Social Media Head to independently lead the strategy and growth of usemyspot’s social media presence.You will build your own team, define our approach to content and turn our products into stories that people understand and engage with. This is a senior, hands-on role requiring creative judgement, commercial awareness and a proven ability to grow a company’s presence through social media.What you’ll do- Own the social media strategy for usemyspot’s official pages, from planning through execution and performance review.- Build, manage and mentor a team covering content, design, video and community management.- Develop a distinct brand voice and maintain consistency across platforms.- Create content strategies that explain our products, build awareness and encourage relevant audiences to explore usemyspot.- Plan and oversee content calendars, product launches, campaign stories and recurring content formats.- Identify the right platforms, formats and trends for our audience, using judgement about what fits the brand.- Work with sales, operations and leadership to turn customer needs, inventory and campaign insights into useful content.- Lead community engagement and establish clear processes for responding to questions, feedback and sensitive issues.- Manage relevant creator collaborations and coordinate paid amplification where appropriate.- Set measurable goals, manage agreed budgets and improve performance through testing and audience insights.What we’re looking for- At least 7 years of relevant experience in social media, content strategy or brand marketing, including leadership responsibility.- A proven record of growing company-owned social channels and increasing awareness of products or services.- Experience recruiting, managing and developing a creative team.- Strong understanding of platform behaviour, content distribution, audience development and social media analytics.- Excellent storytelling, copy judgement and an eye for effective visual and video content.- Commercial acumen: the ability to connect content decisions with audience needs and business objectives.- Confidence working independently, prioritising resources and taking responsibility for results.- A portfolio demonstrating your contribution to strategy, execution and measurable growth.- Experience with marketplaces, advertising, media or brands serving both business and consumer audiences will be an advantage.What success looks like- Growth in relevant audiences, meaningful engagement and qualified website traffic.- Clearer awareness of usemyspot’s products and the value they offer.- Consistent, distinctive content supported by an effective team.- Evidence that social media activity contributes to enquiries and business interest, beyond follower counts alone.How to applyApply through our careers page with your CV and portfolio. Include two or three examples of company pages or campaigns you have led, explaining your role, the strategy and the results. Highlight any teams you have built.See all open rolesRole at a glance## The details that matter.City**Mumbai**Location type**Hybrid**Experience**7+ years experience**