Social Media for Fine Jewellery

Leo Shine LLC; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Leo Shine LLC is seeking a creative Content & Marketing Specialist to plan, create, and publish engaging Instagram and TikTok content for a fine jewelry brand. You will produce Reels, TikToks, stories, carousels, and static posts, while identifying trends to boost organic reach, engagement, and website traffic.

You will design promotional banners, graphics, and email campaigns across Shopify and email marketing platforms, ensuring a premium brand aesthetic.

Qualifications

• Minimum 2–3 years of hands-on experience with fine or fashion jewelry brands.
• Proven experience managing Instagram and TikTok for a jewelry brand.
• Strong understanding of social media algorithms, organic growth, and content performance.
• Excellent short-form video editing and content creation skills.
• Proficiency in graphic design and creating digital marketing assets.
• Practical experience using Klaviyo for email marketing.

Responsibilities

• Plan, create, and publish engaging content for Instagram and TikTok.
• Produce high-quality Reels, TikToks, stories, carousels, and static posts.
• Identify trends, viral formats, and content opportunities for a fine jewelry brand.
• Develop strategies to improve organic reach, engagement, follower growth, and website traffic.
• Manage content calendar and maintain a consistent publishing schedule.
• Analyze performance metrics and optimize content.
• Design promotional banners for Shopify, marketing campaigns, and emails.
• Create visuals for product launches, seasonal promotions, and ads.
• Ensure brand aesthetic across channels and tools like Canva, Photoshop, Illustrator.
• Support email marketing calendars, segmentation, and automated flows using Klaviyo.
• Monitor campaign performance: open rates, click rates, conversions.

Skills

Social media growth

Video editing

Graphic design

Email marketing

Independent work

Tools

Klaviyo

Canva

Photoshop

Illustrator

Job description

• Plan, create, and publish engaging content for Instagram and TikTok.
• Produce high-quality Reels, TikToks, stories, carousels, and static posts.
• Identify relevant trends, viral formats, and content opportunities suited to a fine jewelry brand.
• Develop strategies to improve organic reach, engagement, follower growth, and website traffic.
• Manage the content calendar and maintain a consistent publishing schedule.
• Analyze performance metrics and continuously optimize content.

2. Content Creation & Video Editing

• Create visually compelling jewelry content using product photographs, videos, and creative assets.
• Edit short-form videos with strong hooks, engaging storytelling, and polished presentation.
• Understand how to showcase diamond jewelry, fine details, craftsmanship, and product features.
• Repurpose existing assets into fresh, engaging content.
• Maintain a premium, cohesive brand aesthetic across platforms.

3. Graphic Design & Website Banners

• Design promotional banners for our Shopify website, social media, and marketing campaigns.
• Create graphics for product launches, seasonal promotions, and advertisements.
• Work confidently with Canva, Photoshop, Illustrator, or similar design software.
• Ensure visual consistency across digital channels.
• Design and execute visually appealing email campaigns using Klaviyo.
• Create email layouts, promotional graphics, and product-focused campaigns.
• Support email marketing calendars, segmentation, and automated flows.
• Monitor campaign performance, including open rates, click rates, and conversions.

1. Instagram & TikTok Management

• Plan, create, and publish engaging content for Instagram and TikTok.
• Produce high-quality Reels, TikToks, stories, carousels, and static posts.
• Identify relevant trends, viral formats, and content opportunities suited to a fine jewelry brand.
• Develop strategies to improve organic reach, engagement, follower growth, and website traffic.
• Manage the content calendar and maintain a consistent publishing schedule.
• Analyze performance metrics and continuously optimize content.

2. Content Creation & Video Editing

• Create visually compelling jewelry content using product photographs, videos, and creative assets.
• Edit short-form videos with strong hooks, engaging storytelling, and polished presentation.
• Understand how to showcase diamond jewelry, fine details, craftsmanship, and product features.
• Repurpose existing assets into fresh, engaging content.
• Maintain a premium, cohesive brand aesthetic across platforms.

3. Graphic Design & Website Banners

• Design promotional banners for our Shopify website, social media, and marketing campaigns.
• Create graphics for product launches, seasonal promotions, and advertisements.
• Work confidently with Canva, Photoshop, Illustrator, or similar design software.
• Ensure visual consistency across digital channels.
• Design and execute visually appealing email campaigns using Klaviyo.
• Create email layouts, promotional graphics, and product-focused campaigns.
• Support email marketing calendars, segmentation, and automated flows.
• Monitor campaign performance, including open rates, click rates, and conversions.

4. Klaviyo Email Marketing

• Design and execute visually appealing email campaigns using Klaviyo.
• Create email layouts, promotional graphics, and product-focused campaigns.
• Support email marketing calendars, segmentation, and automated flows.
• Monitor campaign performance, including open rates, click rates, and conversions.

Required Qualifications

• Minimum 2–3 years of hands-on experience working specifically with fine jewelry or fashion jewelry brands.
• Proven experience managing Instagram and TikTok for a jewelry brand.
• Strong understanding of social media algorithms, organic growth, and content performance.
• Excellent short-form video editing and content creation skills.
• Proficiency in graphic design and creating digital marketing assets.
• Practical experience using Klaviyo for email marketing.
• Strong visual sense and understanding of premium jewelry branding.
• Ability to work independently, take ownership, and consistently deliver high-quality content.