Digital Marketing Specialist

N W Shamsett Jewellers; Pune District; On-site; INR 550,000 - 900,000; Full time

Job summary

N W Shamsett Jewellers is seeking a seasoned digital marketer to lead 360-degree campaigns, optimizing for ROAS across Meta, Google, and programmatic channels. The role focuses on luxury jewelry, weddings, and festival spikes, with emphasis on high-end creative direction.

You will manage budgets, analytics, SEO/SEM, email and CRM to strengthen customer journeys, retention, and local discovery. A strong eye for aesthetics and consumer psychology is essential to reflect the brand's craftsmanship

Qualifications

• 2+ years in digital marketing, luxury retail preferred.
• Experience with Google Analytics, Meta Ads Manager, SEO/SEM.
• Strong aesthetic sense and understanding of luxury consumer behavior.

Responsibilities

• Develop and execute 360-degree digital marketing roadmaps for weddings and festivals.
• Manage large ad budgets across Meta, Google, and programmatic channels for ROAS.
• Oversee visual direction, calendars, and asset creation reflecting brand legacy.
• Optimize product listings, local discovery, and high-intent SEO keywords.
• Drive retention, loyalty programs, and personalized CRM emails.
• Track traffic, conversions, and omnichannel attribution for reports.

Skills

Digital marketing

Campaign management

Analytics

SEO/SEM

Social media ads

Budgeting

Team leadership

Tools

Google Analytics

Meta Ads Manager

SEO tools

CRM software

Job description

Jewelry Industry Background Preferred

Key Responsibilities

Develop and execute 360-degree digital marketing roadmaps aligned with seasonal retail spikes like weddings and festivals.

Manage high-scale ad budgets across Meta, Google, and programmatic channels, optimizing for ROAS (Return on Ad Spend) and customer acquisition cost.

Oversee visual direction, editorial calendars, and high-end asset creation (photography, short-form video) that accurately reflect product craftsmanship and brand legacy.

Optimize website product listings, local discovery, and search rankings for high-intent keywords like diamond or gold collections.

Drive retention, loyalty programs, and personalized communication through email and CRM platforms.

Track traffic, conversion metrics, and omnichannel attribution to generate data-backed performance reports for management.

Qualifications & Requirements

2+ years of digital marketing experience, with a distinct preference for luxury retail, fashion, or the jewelry sector.

Good to have proficiency of Google Analytics, Meta Ads Manager, SEO/SEM toolsets, and CRM software (e.g., Salesforce, Mailchimp).

Exceptional aesthetic sensibilities, sharp attention to detail, strong leadership, and an understanding of high-end consumer psychology.