Brand Manager

Xtremex; New Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Xtremex, one of India's fastest-growing fashion brands based in New Delhi, seeks a dedicated Brand Manager. The successful candidate will lead content development, influencer marketing, brand campaigns, and oversee creative execution across various channels.

The ideal candidate should possess 2-5 years of industry experience along with strong project management and communication skills. This role requires managing the entire brand ecosystem from content planning to executing product launch campaigns.

Qualifications

• 2–5+ years of experience in fashion, D2C, lifestyle, or consumer brands.
• Strong understanding of content creation and social media.
• Experience managing influencers and brand collaborations.
• Excellent project management and communication skills.
• Ability to manage multiple projects simultaneously.
• Creative mindset with strong execution abilities.
• Passion for fashion, branding, and digital marketing.

Responsibilities

• Plan and manage monthly content calendars.
• Build and manage influencer partnerships.
• Plan and execute photo and video shoots.
• Lead launch campaigns for new collections.
• Stay updated with fashion and social media trends.

Skills

Project management skills

Communication skills

Content creation

Influencer management

Creative mindset

Tools

Canva

CapCut

Photoshop

Job description

XTREMEX is one of India's fastest-growing fashion brands, blending streetwear, casual wear, and performance-inspired apparel. With in-house manufacturing and a rapidly growing customer base, we're building a brand that stands out through bold products, strong storytelling, and impactful content.

Role Overview

We are looking for a highly driven Brand Manager to lead content, influencer marketing, brand campaigns, and creative execution across all channels.

This role is ideal for someone who can take ownership of the entire brand ecosystem from planning content and coordinating shoots to managing influencers and executing product launch campaigns.

Key Responsibilities

Content & Creative

• Plan and manage monthly content calendars
• Develop creative concepts for product launches and campaigns
• Coordinate with designers, videographers, editors, and creators
• Ensure consistent brand communication across all platforms
• Approve content before publishing

Influencer Marketing

• Build and manage influencer partnerships
• Coordinate product seeding and collaborations
• Track influencer performance and ROI
• Scale influencer-generated content for marketing campaigns

Photoshoots & Content Production

• Plan and execute photo and video shoots
• Coordinate models, locations, photographers, and creators
• Create shoot briefs and shot lists
• Ensure timely delivery of content assets

Brand Campaigns

• Lead launch campaigns for new collections
• Coordinate with the performance marketing team
• Develop campaign concepts and promotional strategies
• Monitor campaign performance and optimize creative direction

Market & Competitor Research

• Stay updated with fashion, content, and social media trends
• Track competitor campaigns and launches
• Identify opportunities to strengthen the XTREMEX brand

Requirements

• 2–5+ years of experience in fashion, D2C, lifestyle, or consumer brands
• Strong understanding of content creation and social media
• Experience managing influencers and brand collaborations
• Excellent project management and communication skills
• Ability to manage multiple projects simultaneously
• Creative mindset with strong execution abilities
• Passion for fashion, branding, and digital marketing

Bonus Points

• Experience with fashion or apparel brands
• Understanding of Meta Ads creatives and performance marketing
• Experience managing content production teams
• Familiarity with Canva, CapCut, Photoshop, or creative tools

What You'll Own

• Brand content strategy
• Influencer marketing
• Photoshoots and content production
• Product launch campaigns
• Creative execution across all channels
• If you're someone who can turn ideas into execution and help build one of India's leading fashion brands, we'd love to hear from you.