Social Media Executive

Inspiria Knowledge Campus; Siliguri; On-site; INR 600,000 - 900,000; Full time

Job summary

Inspiria Knowledge Campus seeks a dynamic Social Media Content Strategist to lead our digital brand voice across major platforms. You will direct storytelling, produce short‑form videos, and guide campaigns that resonate with students, parents, and industry leaders.

You will harness AI tools for ideation and production, maintain a consistent brand voice, and collaborate with faculty and alumni on authentic campus narratives, driving growth and engagement.

Qualifications

• Bachelor's degree in Mass Communication, Journalism, Digital Marketing, Media Production, or related field.
• 13 years managing active social media accounts with a proven portfolio/showreel of short‑form video output.
• Advanced editing with CapCut, Premiere Pro, or Final Cut Pro; Canva Pro / Photoshop; Zoho Social, Buffer, or Hootsuite; Meta Business Suite and YouTube SEO.

Responsibilities

• Own the monthly social media strategy and execution across Instagram, YouTube, LinkedIn, and Facebook.
• Script, film, host, and edit high‑retention short‑form video content (Reels, YouTube Shorts).
• Experiment with hooks, pacing, and storytelling to drive reach and engagement growth.
• Serve as an active creator and on‑camera host for campus events, student podcasts, and interviews.
• Collaborate with faculty, ambassadors, and alumni on Day in the Life and success‑story campaigns.
• Leverage AI tools to accelerate ideation and design, drive comments and DMs, and maintain brand voice across platforms.
• Track KPIs, deliver bi‑weekly reports, and propose strategic tweaks with the Marketing Head.

Skills

Strong copywriting

On‑camera presence

Gen‑Z digital culture understanding

Education

Bachelor's degree in Mass Communication / related field

Tools

CapCut

Adobe Premiere Pro

Final Cut Pro

Canva Pro

Photoshop

Zoho Social

Buffer

Hootsuite

Meta Business Suite

YouTube SEO

Job description

About the Role

Inspiria Knowledge Campus is seeking a high-energy Social Media Content Strategist to take the reins of our digital brand presence. In this role, you wont just manage accounts you will act as the director, storyteller, and strategic voice of our campus. You will lead short‑form video production, work with AI‑assisted creative tools, and build data‑backed social campaigns that resonate with Gen‑Z students, parents, and industry leaders.

Key Responsibilities

1. Content Strategy Short-Form Video Production

• Own the monthly social media strategy and execution across Instagram, YouTube, LinkedIn, and Facebook.
• Script, film, host, and edit high‑retention short‑form video content (Reels, YouTube Shorts) showcasing campus culture, student achievements, and academic excellence.
• Experiment with video hooks, pacing, and visual storytelling frameworks to drive continuous reach and engagement growth.

2. Campus Storytelling On‑Camera Presence

• Serve as an active creator and on‑camera host for campus events, student podcasts, spotlight interviews, and trend‑based video formats.
• Collaborate with faculty, student ambassadors, and alumni to produce authentic "Day in the Life" and success‑story campaigns.

3. Growth, Community AI Workflow

• Leverage AI tools (e.g., ChatGPT, Midjourney, CapCut Pro) to accelerate content ideation, scriptwriting, and graphic design production.
• Cultivate an active digital community by driving meaningful interactions in comments, DMs, and community threads.
• Maintain a distinct, relatable, and professional brand voice tailored to each platform audience.

4. Analytics Performance Optimization

• Track and analyze key performance indicators (KPIs), including retention rates, engagement benchmarks, watch time, and conversion leads.
• Deliver bi‑weekly performance reports and actionable strategic tweaks to the Marketing Head.
• Partner with the Performance Marketing team to provide high‑converting organic concepts for paid Meta and Google campaigns.

Required Skills Qualifications

• Education: Bachelor degree in Mass Communication, Journalism, Digital Marketing, Media Production, or a related field.
• Experience: 13 years managing active social media accounts with a proven portfolio/showreel of short‑form video output. (Agency or Education sector experience is a plus).
• Technical Proficiency:
  • Advanced mobile/desktop video editing (CapCut, Adobe Premiere Pro, or Final Cut Pro).
  • Graphic design via Canva Pro / Photoshop.
  • Social management publishing platforms (Zoho Social, Buffer, or Hootsuite).
  • Comprehensive understanding of Meta Business Suite and YouTube SEO.
• Core Competencies:
  • Strong copywriting skills (crafting scroll‑stopping hooks and clear calls‑to‑action).
  • High comfort level in front of and behind the camera.
  • In‑depth understanding of Gen‑Z digital culture, emerging audio trends, and platform algorithm shifts.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.