Social Media Manager / Creator | AI Upskilling Company

Tamatar Talent; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Tamatar Talent is seeking a data-first Social Media Owner who can drive end-to-end strategy, content creation, and organic growth for our AI-EdTech startup in Bengaluru. You should be comfortable on camera and with analytics, translating data into creative execution.

The role is mid-senior with 3–4 years of experience (or a standout B-school portfolio). You’ll own Instagram, LinkedIn, YouTube Shorts, and X, and collaborate with the design and video teams to deliver results.

Qualifications

• 3–4 years of social media management for a brand (edtech preferred) or a standout B-school portfolio.
• Strong writing skills for captions, scripts and LinkedIn posts.
• Comfortable on camera with reels and talking-head formats.
• Data-driven mindset with ability to explain performance results.
• Self-motivated with proactive ideation and execution.

Responsibilities

• Own and execute the complete social media strategy across Instagram, LinkedIn, YouTube Shorts, and X.
• Build a monthly content calendar tied to enrolment cycles and masterclass launches.
• Create content: write captions, shoot short videos, appear on camera when needed.
• Track reach, engagement, follower growth, and content performance weekly.
• Identify trends early and act fast on relevant topics.
• Collaborate with design and video teams for production support.
• Grow student and alumni community through social engagement and conversations.
• Repurpose masterclass content into short-form clips and posts.
• Report weekly on what’s working and what to adjust.

Skills

Social media management

Strong writing

Camera presence

Data-driven

Analytical skills

Education

B-school graduate

Tools

Meta Insights

LinkedIn Analytics

Google Analytics

Job description

1 Line JD - We’re looking for a data-first, camera-ready Social Media Owner (experienced pro or standout B-school fresher) who is equally comfortable shooting short-form content as they are dissecting analytics, to fully drive end-to-end strategy, content creation, and organic growth in our fast-paced, bootstrapped AI-EdTech startup environment.

About The Org

Business Model - B2C - Mostly Online programs with some offering offline immersions in AI certificate courses Funding - Bootstrapped Org Size ~ 300

About The Role

Role Level - Mid-senior Experience: 3-4 years (B-school fresher with strong portfolio will be considered) Reports to: AVP – Marketing

This isn't a scheduling role. We need someone who owns our entire social presence - strategy, content, execution, and numbers. You should be as comfortable in front of a camera as you are inside a spreadsheet. Data drives your decisions, but creativity is how you execute them.

What you’ll do

• Own and execute the complete social media strategy for our Uni channel across Instagram, LinkedIn, YouTube Shorts, and X
• Build a monthly content calendar - planned 2 weeks ahead, always - tied to enrolment cycles and masterclass launches
• Create content yourself: write captions, shoot short-form videos, appear on camera when needed
• Use data to make decisions: track reach, engagement, follower growth, and content performance weekly
• Identify trends early and move fast - if something is viral and relevant, you're on it the same day
• Collaborate with the design and video team to brief and execute content that needs production support
• Grow and engage the student and alumni community through social - not just broadcast, but conversation
• Repurpose masterclass content (CXO sessions) into short-form social clips and posts
• Report weekly on what's working, what's not, and what you're changing

What We’re Looking For

• 3–4 years managing social media for a brand (edtech preferred) OR a B-school fresher with a standout portfolio or personal brand
• Strong writer - captions, scripts, LinkedIn posts, you can do all of it well
• Comfortable on camera - reels, talking-head videos, behind-the-scenes; you don't need to be a performer but you can't be camera-shy
• Data-first mindset - you know your numbers, you can explain why something worked or didn't
• Self-motivated - you don't wait for briefs; you bring ideas and execute them
• Proficiency in Instagram, LinkedIn, YouTube Shorts algorithms and best practices
• Working knowledge of analytics tools (Meta Insights, LinkedIn Analytics, Google Analytics)
• Good eye for design - can direct or lightly edit visuals even if you're not a designer

BONUS POINTS

• Have grown a brand account from scratch - numbers to prove it
• Have experience with influencer coordination or creator partnerships
• Know how to use CapCut, Canva, or similar tools to self-produce content