Social Media Manager

InSync; Siliguri; On-site; INR 420,000 - 600,000; Full time

Job summary

Inspiria Knowledge Campus seeks a creative, energetic Social Media Manager to craft scroll-stopping content and grow a vibrant campus community across Instagram, TikTok, LinkedIn, Facebook, and YouTube.

You will study trends, collaborate with students and faculty, track performance, and support admissions through storytelling and engaging captions.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Journalism, or related field.
• 1–3 years in social media management (agency or education sector a plus).
• Deep understanding of Instagram Reels, LinkedIn branding, and YouTube SEO.
• Proficiency in Canva, CapCut or Adobe Premiere Rush, and scheduling tools.
• Exceptional English writing; ability to craft catchy captions and hooks.
• High energy, people-person attitude, and ability to direct students on camera.

Responsibilities

• Develop and execute a monthly content calendar across platforms with a focus on short-form video.
• Collaborate with students and faculty for authentic campus storytelling.
• Engage with audience via timely, brand-consistent responses.
• Monitor Gen-Z trends and platform updates to stay relevant.
• Use analytics to track reach, engagement and conversions; report weekly.
• Coordinate with design and video teams for high-quality visuals.
• Support paid campaigns with creative inputs.

Skills

Content strategy

Short-form video

Community management

Trend monitoring

Analytics

Collaboration

Copywriting

English writing

On-camera direction

Soft skills

Brand voice

Video editing tools

Education

Bachelor's degree

Tools

Canva

CapCut

Adobe Premiere Rush

Zoho Social

Buffer

Hootsuite

Job description

Role Overview

Inspiria Knowledge Campus is looking for a creative, energetic, and data-driven Social Media Manager to join our marketing team. As the voice of our campus online, you will be responsible for creating "scroll-stopping" content that resonates with students, parents, and academic partners. Your goal is to build a vibrant digital community, enhance brand awareness, and support student admissions through strategic storytelling.

Key Responsibilities

• Content Strategy & Creation: Develop and execute a monthly content calendar across Instagram, TikTok, LinkedIn, Facebook, and YouTube. Focus on Short-form Video (Reels/Shorts) to showcase campus life.
• Campus Storytelling: Collaborate with students and faculty to capture authentic, "Day in the Life" style content, events, and success stories.
• Community Management: Engage with our audience by responding to comments, messages, and mentions in a timely and professional brand voice.
• Trend Monitoring: Stay ahead of Gen-Z trends, memes, and platform updates to keep Inspirias presence relevant and fresh.
• Performance Tracking: Use Social Media Analytics to monitor reach, engagement, and conversion rates. Provide weekly reports to the Marketing Head.
• Collaboration: Work closely with the design and video production teams to ensure high-quality visual output that aligns with our brand guidelines.
• Ad Campaign Support: Assist the performance marketing team with creative inputs for paid social media campaigns (Meta Ads).

Required Skills & Qualifications

• Education: Bachelors degree in Marketing, Mass Communication, Journalism, or a related field.
• Experience: 1–3 years of experience in social media management (Agency or Education sector experience is a plus).
• Platform Expertise: Deep understanding of Instagram Reels, LinkedIn professional branding, and YouTube SEO.
• Technical Skills: Proficiency in Canva, CapCut/Adobe Premiere Rush, and social media scheduling tools (e.g., Zoho Social, Buffer, or Hootsuite).
• Copywriting: Exceptional English writing skills with the ability to write catchy captions and engaging hooks.
• Soft Skills: High energy, "people person" attitude, and the ability to direct students on camera.