Social Media Executive

Sky Gold; Navi Mumbai; On-site; INR 279,000 - 502,000; Full time

Job summary

Sky Gold & Diamonds Ltd. is seeking a creative, proactive Social Media Executive to strengthen and manage the company’s digital presence across Instagram, Facebook, LinkedIn, YouTube and other platforms.

The ideal candidate will have hands-on experience in social media management, content planning and digital advertising, with the ability to develop engaging content, run online campaigns and use analytics to boost brand visibility.

Qualifications

• Hands-on experience in social media management and digital marketing.
• Strong understanding of Instagram, Facebook, LinkedIn and YouTube.
• Practical knowledge of Meta Ads Manager and paid digital advertising.
• Basic understanding of SEO, keyword research and content optimisation.
• Knowledge of social media scheduling and analytics tools.
• Excellent written and verbal communication skills.
• Strong creative thinking and content planning abilities.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Manage the company's social media accounts across platforms.
• Plan, schedule and publish engaging content; develop monthly calendars.
• Coordinate with designers and internal teams for content execution.
• Monitor trends, analytics and campaign performance; report results.

Skills

Social media management

Digital marketing

Content planning

Paid advertising

SEO basics

Analytics

Communication skills

Canva / Adobe Creative Suite

Video editing basics

Influencer marketing

Education

Bachelor's degree in Marketing, Mass Communication, Advertising, Journalism or related field

Tools

Meta Ads Manager

Google Analytics

Canva

Adobe Creative Suite

Social media scheduling tools

Job description

Job Description

Sky Gold & Diamonds Ltd. is looking for a creative, proactive and result-oriented Social Media Executive to strengthen and manage the company's digital presence across multiple social media platforms.

The ideal candidate should have hands-on experience in social media management, content planning, digital advertising, campaign execution, audience engagement and basic SEO. The candidate should be capable of developing engaging digital content, managing online campaigns and using performance analytics to improve brand visibility and engagement.

Role & responsibilities

1. Social Media Management & Content Planning

• Manage the company's social media accounts, including Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
• Plan, schedule and publish engaging content across social media channels.
• Develop creative content ideas, campaign concepts and monthly content calendars.
• Coordinate with graphic designers, photographers, videographers and internal teams for timely content execution.
• Monitor social media trends, competitor activities and platform updates.

2. Digital Marketing & Paid Advertising

• Plan, execute and manage paid advertising campaigns across Meta Ads, LinkedIn Ads and other relevant digital platforms.
• Monitor and optimise campaigns to improve reach, engagement, lead generation and conversions.
• Analyse campaign performance and recommend data-driven improvements.
• Support digital marketing initiatives for product launches, brand campaigns and exhibitions.

3. Community Management & Brand Engagement

• Monitor and respond to comments, direct messages and audience inquiries professionally.
• Build audience engagement and maintain consistent brand communication.
• Coordinate influencer marketing initiatives and brand collaborations.
• Ensure consistency in brand voice and communication across platforms.

4. SEO & Performance Analytics

• Assist with website content updates and basic SEO activities.
• Conduct keyword research and implement SEO best practices in digital content.
• Track social media and advertising performance using analytics tools.
• Prepare monthly performance reports covering reach, engagement, impressions, traffic and campaign effectiveness.

Required Skills & Technical Expertise

• Hands-on experience in social media management and digital marketing.
• Strong understanding of Instagram, Facebook, LinkedIn and YouTube.
• Practical knowledge of Meta Ads Manager and paid digital advertising.
• Basic understanding of SEO, keyword research and content optimisation.
• Knowledge of social media scheduling and analytics tools.
• Excellent written and verbal communication skills.
• Strong creative thinking and content planning abilities.
• Ability to manage multiple projects and meet deadlines.

Preferred candidate profile

• Experience: 1-3 Years in Social Media Marketing / Digital Marketing.
• Bachelor's degree in Marketing, Mass Communication, Advertising, Journalism or a related field preferred.
• Strong understanding of digital platforms and evolving social media trends.
• Creative, analytical and result-oriented approach.
• Ability to work independently and collaborate with cross-functional teams.
• Knowledge of Canva, Adobe Creative Suite or similar creative tools.
• Basic video editing and short-form content creation skills.
• Understanding of influencer marketing and brand collaborations.
• Familiarity with Google Analytics and digital performance tracking tools.
• Experience in jewellery, luxury, fashion or lifestyle industries will be an added advantage.