Social Media Executive

Lenskart; Zirakpur; On-site; INR 290,000 - 469,000; Full time

Job summary

Lenskart in Punjab, Zirakpur is seeking a Social Media Content Creator to manage daily activities on Instagram, craft engaging posts, reels, stories and captions, and ensure content aligns with the brand voice.

You will plan with the content calendar, monitor engagement, stay ahead of trends, and coordinate with internal teams to execute campaigns, helping grow the audience and maintain a cohesive online presence.

Responsibilities

• Manage and handle daily activities on social media platforms.(primarily Instagram)
• Create engaging content including posts, reels, stories and captions.
• Plan and schedule posts as per the content calendar .
• Assist in developing creative content ideas aligned with brand voice.
• Track engagement, performance metrics, and suggest improvements.
• Stay updated with social media trends, hashtags and competitor activities .
• Coordinate with internal teams for content and campaign execution.

Job description

Key Responsibilities:

• Manage and handle daily activities on social media platforms.(primarily Instagram)
• Create engaging content including posts, reels, stories and captions.
• Plan and schedule posts as per the content calendar .
• Assist in developing creative content ideas aligned with brand voice.
• Track engagement, performance metrics, and suggest improvements.
• Stay updated with social media trends, hashtags and competitor activities .
• Coordinate with internal teams for content and campaign execution.