Social Media Executive
Premium Transfers Ltd.
Get a reply from this employer
Your resume and cover letter, tailored to exactly what they’re hiring for.
Job summary
Premium Transfers Ltd. is seeking a hands-on Social Media Executive to manage end-to-end organic social content—research, design, editing, copywriting, publishing, and performance tracking.
You will create engaging posts, reels, carousels, and banners while maintaining a luxury-brand voice for premium chauffeur and executive transportation services. 2-5 years’ experience is preferred, with a strong portfolio and independence.
Qualifications
- 2-5 years of hands-on social media management and content creation.
- Portfolio of original graphics, carousels, and short-form videos.
- Ability to ideate, design, edit, write, and publish content independently.
- Strong written English and attention to detail.
- Experience in luxury, travel, automotive, or high-end services is a plus.
Responsibilities
- Plan and execute a 30-day content calendar.
- Design posts, carousels, infographics, stories, and banners.
- Create/edit Reels and Shorts with hooks, subtitles and effects.
- Write captions, headlines, hooks, and CTAs with keywords.
- Publish content across platforms and manage daily activities.
- Analyse performance and prepare monthly reports for optimisation.
Skills
Education
Tools
Job description
Job Title: Social Media Executive Content Creation, Graphic Design & Video Editing
Company: Premium Transfers / Premium Chauffeur
Location: Mohali, Punjab
Experience: 2-5 Years
Employment Type: Full-time
Work Mode: Work from Office
Department: Marketing
We are looking for a creative and execution-oriented Social Media Executive who can independently manage end-to-end organic social media activities, including content research, graphic design, short-form video editing, copywriting, publishing, and performance tracking.
The ideal candidate should be proficient in creating engaging social media posts, Instagram Reels, YouTube Shorts, carousels, stories, and promotional creatives while maintaining a consistent brand identity.
This role is ideal for a hands-on professional who can manage the complete content creation process with minimal supervision and contribute to building a strong digital presence for our premium chauffeur and executive transportation business.
- Research industry trends, competitor activities, audience interests, and relevant content opportunities.
- Develop and maintain a 30-day social media content calendar.
- Plan engaging content around luxury travel, airport transfers, corporate transportation, chauffeur services, customer experience, and brand awareness.
- Generate creative ideas, scripts, and content concepts independently.
- Design social media posts, carousel creatives, infographics, stories, and promotional banners.
- Create visually appealing graphics consistent with brand guidelines.
- Develop reusable templates and maintain brand consistency across platforms.
- Optimise creatives for different social media channels.
- Create and edit short-form videos for Instagram Reels, YouTube Shorts, and Facebook Reels.
- Add engaging hooks, subtitles, animated captions, transitions, music, and sound effects.
- Repurpose existing footage and long-form videos into short, engaging content.
- Produce videos showcasing services, vehicles, customer experiences, and brand positioning.
- Write engaging captions, headlines, hooks, descriptions, and calls to action.
- Use relevant keywords, hashtags, and platform-specific content optimisation techniques.
- Ensure all content is grammatically accurate, engaging, and aligned with the brand voice.
- Schedule and publish content across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Manage daily social media activities and maintain a consistent publishing schedule.
- Monitor comments, direct messages, mentions, and audience interactions.
- Respond to routine queries and elevate customer enquiries or complaints to the relevant team.
- Monitor social media performance, audience engagement, reach, impressions, video views, and follower growth.
- Analyse content performance and recommend improvements.
- Prepare monthly performance reports and maintain content calendars and publishing records.
- Identify opportunities to improve organic reach, engagement, brand awareness, and qualified enquiries.
- Social Media Management
- Content Creation and Content Strategy
- Graphic Designing
- Canva Pro / Adobe Photoshop / Illustrator / Figma
- Video Editing using CapCut, Adobe Premiere Pro, Premiere Rush, or InShot
- Instagram Reels and YouTube Shorts
- Social Media Copywriting
- Caption Writing and Hashtag Research
- Instagram and Facebook Marketing
- Meta Business Suite
- Social Media Scheduling and Content Calendars
- Competitor Analysis and Trend Research
- Social Media Analytics and Reporting
- AI Tools for Content Creation
- 2-5 years of hands-on experience in social media management and content creation.
- Strong portfolio of original graphic designs, carousel posts, and short-form videos.
- Ability to independently manage content ideation, design, editing, copywriting, and publishing.
- Excellent written English and attention to detail.
- Creative thinking, time management, and organisational skills.
- Ability to work independently and meet content deadlines.
- Experience in luxury, travel, hospitality, automotive, lifestyle, or service-oriented industries will be an advantage.
A degree or diploma in Marketing, Mass Communication, Graphic Design, Digital Media, or a related field is preferred. Practical skills and portfolio quality will be given significant importance.
- Consistent execution of the approved social media calendar.
- Quality and originality of graphics, videos, and captions.
- Timely publishing and content delivery.
- Organic reach, engagement, saves, shares, and audience growth.
- Quality of monthly reporting and content optimisation.
- Responsiveness to audience interactions and adherence to brand guidelines.
Candidates who have personally created and published content end-to-end will be preferred.
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
