Social Media Executive

CLIRNET; Kolkata District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

CLIRNET Services Private Limited is seeking a skilled Social Media Manager to lead integrated social media strategies in the health-tech space. You will build calendars for monthly and quarterly campaigns and collaborate with cross-functional teams to strengthen the brand's professional, healthcare-focused voice.

You will create engaging content, manage doctor and healthcare professional engagement, and track KPIs like reach, engagement, leads and conversions.

Qualifications

• Bachelor's/Master's degree in Marketing, Communications, Mass Communication, Journalism or a related field.
• 3–6 years of experience in social media management, preferably in healthcare, health-tech, pharma, media or a B2B environment.
• Strong understanding of LinkedIn, Instagram, Facebook and YouTube.
• Excellent copywriting and communication skills.
• Strong understanding of social media algorithms, content formats and platform trends.

Responsibilities

• Develop and execute integrated social media strategies aligned with CLIRNET's brand and business objectives.
• Build monthly and quarterly social media calendars across platforms.
• Identify opportunities to strengthen CLIRNET's positioning as a credible healthcare technology and professional engagement brand.
• Develop creative briefs and content ideas for posts, reels, videos, carousels, infographics, polls and other formats.
• Ensure all communication maintains CLIRNET's professional, credible and healthcare-focused brand voice.
• Develop engaging hooks, captions, CTAs and campaign messaging.
• Develop social content designed to engage doctors and healthcare professionals and leverage doctor/KOL content.
• Plan and execute social media campaigns for CLIRNET initiatives, partnerships, webinars, conferences and awareness campaigns.
• Create pre-event, live-event and post-event social media strategies.
• Monitor comments, messages, mentions and conversations across social platforms.
• Respond to audiences in a timely and brand-appropriate manner.
• Track social media KPIs and prepare monthly performance reports with actionable insights.

Skills

Social media management

Copywriting

Communication

Platform knowledge

Analytics

Content strategy

Healthcare marketing

Education

Bachelor's/Master's degree in Marketing, Communications, Mass Communication, Journalism or a related field

Tools

Meta Business Suite

LinkedIn Analytics

YouTube Studio

Google Analytics

Social media scheduling platforms

Canva

Job description

• Develop and execute integrated social media strategies aligned with CLIRNET's brand and business objectives.
• Build monthly and quarterly social media calendars across platforms.
• Identify opportunities to strengthen CLIRNET's positioning as a credible healthcare technology and professional engagement brand.

2. Content Planning & Execution

• Develop creative briefs and content ideas for posts, reels, videos, carousels, infographics, polls and other formats.
• Ensure all communication maintains CLIRNET's professional, credible and healthcare-focused brand voice.
• Develop engaging hooks, captions, CTAs and campaign messaging.

3. Healthcare Professional Engagement

• Develop social content specifically designed to engage doctors and other healthcare professionals.
• Leverage doctor/KOL content, webinars, CMEs, clinical discussions, case-based content and expert insights for social amplification.

4. Campaign & Event Management

• Plan and execute social media campaigns for CLIRNET initiatives, partnerships, webinars, conferences and awareness campaigns.
• Create pre-event, live-event and post-event social media strategies.

5. Community Management

• Monitor comments, messages, mentions and conversations across social platforms.
• Respond to audiences in a timely and brand-appropriate manner.

6. Analytics & Performance

• Track social media KPIs including reach, impressions, engagement, video views, follower growth, CTR, leads and conversions.
• Prepare monthly social media performance reports with actionable insights.

7. Cross-functional Collaboration

• Work closely with Content, Medical Content, Design, Video, PR, Product, Business Development and KOL teams.
• Coordinate with external agencies, freelancers and creators when required.

Required Skills & Qualifications

• Bachelor's/Master's degree in Marketing, Communications, Mass Communication, Journalism or a related field.
• 3–6 years of experience in social media management, preferably in healthcare, health-tech, pharma, media or a B2B environment.
• Strong understanding of LinkedIn, Instagram, Facebook and YouTube.
• Excellent copywriting and communication skills.
• Strong understanding of social media algorithms, content formats and platform trends.

Preferred Skills

• Experience working with doctors, KOLs or healthcare professionals.
• Healthcare/pharma/health-tech marketing experience.
• Experience managing LinkedIn for B2B or professional audiences.
• Basic understanding of SEO and digital marketing.
• Familiarity with Meta Business Suite, LinkedIn Analytics, YouTube Studio, Google Analytics and social media scheduling platforms.
• Basic understanding of Canva or other creative tools is an advantage.
• Experience working with video/reels and short-form content.