Social Media Executive

Imast Operations; Indore District; On-site; INR 240,000 - 420,000; Full time

Job summary

IMAST is seeking a creative Social Media Content Creator to conceptualize, shoot, edit, and publish short-form videos across Instagram and other platforms from our Indore office. You will develop content around products, culture, campaigns, and events, ensuring brand consistency.

Collaborate with marketing, plan content calendars, and manage end-to-end digital campaigns. 1 year of related experience preferred; female candidates preferred for this role, with opportunity to grow in a tech-driven

Qualifications

• 1 year of experience in Social Media, Content Creation, Digital Marketing, or a related field; internship acceptable.
• Strong creativity and ability to generate fresh, original content ideas.
• Good understanding of Instagram and short-form video content.
• Basic knowledge of Canva, CapCut, VN, Premiere Pro, or similar editing tools.
• Good communication and presentation skills.
• Ability to understand trends and convert them into relevant brand content.
• Proactive, energetic, and enthusiastic approach to content creation.

Responsibilities

• Conceptualize, shoot, edit, and publish Instagram Reels, short videos, and other social media content.
• Create content around IMAST's products, services, workplace culture, achievements, campaigns, and events.
• Maintain consistency in brand tone, messaging, visual identity, and content quality across all platforms.
• Research trending Reels, audio, formats, hashtags, and content styles relevant to the brand.
• Develop fresh, original, and creative content ideas aligned with current social media trends.
• Identify and convert emerging trends into relevant, on-brand content opportunities.
• Collaborate with the Marketing Team on campaign planning, content calendars, and shoot schedules.
• Coordinate with internal teams/departments to gather content, information, and approvals as needed.
• Support the planning and execution of digital marketing campaigns end-to-end.
• Manage day-to-day posting and content scheduling across Instagram and other social media platforms.
• Ensure timely publishing in line with the content calendar and campaign timelines.
• Respond to/monitor comments and engagement where required, in coordination with the team.
• Monitor social media performance (reach, engagement, views, follower growth) using platform insights.
• Share basic performance reports and insights with the team to guide future content decisions.
• Identify opportunities to improve engagement, reach, and overall brand visibility.

Skills

Content creation

Trend awareness

Campaign planning

Platform management

Performance monitoring

Communication

Proactive approach

Tools

Canva

CapCut

VN

Premiere Pro

Job description

Role & responsibilities

Content Creation & Execution

• Conceptualize, shoot, edit, and publish Instagram Reels, short videos, and other social media content.
• Create content around IMAST's products, services, workplace culture, achievements, campaigns, and events.
• Maintain consistency in brand tone, messaging, visual identity, and content quality across all platforms.

Trend Research & Ideation

• Research trending Reels, audio, formats, hashtags, and content styles relevant to the brand.
• Develop fresh, original, and creative content ideas aligned with current social media trends.
• Identify and convert emerging trends into relevant, on-brand content opportunities.

Content Planning & Collaboration

• Collaborate with the Marketing Team on campaign planning, content calendars, and shoot schedules.
• Coordinate with internal teams/departments to gather content, information, and approvals as needed.
• Support the planning and execution of digital marketing campaigns end-to-end.

Platform Management

• Manage day-to-day posting and content scheduling across Instagram and other social media platforms.
• Ensure timely publishing in line with the content calendar and campaign timelines.
• Respond to/monitor comments and engagement where required, in coordination with the team.

Performance Monitoring

• Monitor social media performance (reach, engagement, views, follower growth) using platform insights.
• Share basic performance reports and insights with the team to guide future content decisions.
• Identify opportunities to improve engagement, reach, and overall brand visibility.

What We're Looking For

• 01 year of experience in Social Media, Content Creation, Digital Marketing, or a related field; relevant internship experience is also acceptable.
• Strong creativity and ability to generate fresh, original content ideas.
• Good understanding of Instagram and short-form video content.
• Basic knowledge of Canva, CapCut, VN, Premiere Pro, or similar editing tools.
• Good communication and presentation skills.
• Ability to understand trends and convert them into relevant brand content.
• Proactive, energetic, and enthusiastic approach to content creation.

Preferred Candidate Profile

• Creative and trend-aware, with a genuine interest in social media and digital content.
• Comfortable with Reel creation, on-camera presence, and shooting.
• Willing to experiment with new content formats and ideas.
• Able to independently bring new concepts to the table.
• Female candidates preferred for this role.

Why Join IMAST?

• Opportunity to work on real-world marketing campaigns.
• Hands-on experience in social media and content creation.
• Opportunity to experiment with new ideas and trends.
• Exposure to technology, SaaS, and AI-driven products.
• Collaborative and growth-oriented work environment.