Social Media Co-ordinator

Adrija International; Mumbai; On-site; INR 300,000 - 600,000; Full time

Benefits offered by this job

Portfolio of Instagram Reels/ social 0

Portfolio of Instagram Reels/ social 0

Job summary

Adrija International in Mumbai is seeking a Social Media Content Creator to manage Instagram, Facebook, LinkedIn and other platforms. You will craft engaging reels, posts, stories and short-form videos, and develop caption hooks and scripts to boost brand visibility.

You will plan a weekly content calendar, stay on top of trends, use Canva and video editing apps, and leverage AI tools to create and optimize content while monitoring performance and engagement.

Qualifications

• Minimum 1 year in Social Media / Content Creation.
• Strong Instagram Reels know-how.
• Proficient with Canva.
• Experience with CapCut, VN or InShot.
• Familiar with AI tools like ChatGPT, Canva AI.
• Understanding of Instagram trends and short-form formats.
• Good writing and communication skills.

Responsibilities

• Manage Instagram, Facebook, LinkedIn and other social platforms.
• Create engaging Reels, posts, stories and short-form videos.
• Develop content ideas, captions, hooks and scripts.
• Create social media creatives using Canva.
• Shoot and edit Reels and short videos.
• Plan and maintain a weekly/monthly content calendar.
• Use AI tools to create content efficiently and creatively.
• Monitor performance, reach and engagement.
• Suggest ideas to improve brand visibility and engagement.

Skills

Social media management

Content creation

Writing skills

Independent worker

Tools

Canva

CapCut

InShot

VN

ChatGPT

Gemini

Kling

Canva AI

Job description

Role & responsibilities

• Manage Instagram, Facebook, LinkedIn and other social media platforms.
• Create engaging Instagram Reels, posts, stories and short-form videos.
• Develop creative content ideas, captions, hooks and scripts.
• Create social media creatives using Canva.
• Shoot and edit Reels and short videos.
• Stay updated with Instagram trends, trending audio, formats and content ideas.
• Plan and maintain a weekly/monthly content calendar.
• Use AI tools to create content efficiently and creatively.
• Monitor social media performance, reach and engagement.
• Suggest new ideas to improve brand visibility and engagement.

Preferred candidate profile

• Minimum 1 year of experience in Social Media / Content Creation.
• Strong hands-on knowledge of Instagram Reels.
• Good knowledge of Canva.
• Experience with video editing apps such as CapCut, VN, InShot or similar.
• Knowledge of AI tools such as ChatGPT, Gemini, Kling, Canva AI, etc.
• Good understanding of Instagram trends and short-form content.
• Creative thinking and good visual sense.
• Basic knowledge of Facebook, LinkedIn and YouTube is an advantage.
• Good communication and writing skills.
• Ability to work independently and take ownership of content creation.

Perks and benefits

• Candidates should have a portfolio or examples of Instagram Reels/social media work they have personally created or managed.