Social Media Executive

Labofscents; India; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Dynamic, collaborative environment

Growth opportunities

Exposure to industry events

Job summary

Lab of Scents is seeking a proactive Social Media Manager to own content planning and execution across platforms.

You will lead campaigns, monitor performance, and maintain a consistent brand voice while collaborating with design and marketing teams to align visuals with strategy.

Based in India, the role is full-time onsite and offers growth opportunities within a niche fragrance studio.

Qualifications

• Content planning, strategy, and execution across social platforms.
• Campaign management to boost brand awareness and product launches.
• Proficiency in analyzing metrics and optimizing campaigns.
• Copywriting and storytelling aligned with brand voice.
• Engaging with followers and building meaningful conversations.
• Deep understanding of major platforms incl. Instagram, Facebook, X, LinkedIn, TikTok.

Responsibilities

• Develop monthly content calendars for social presence.
• Lead social media campaigns aligning with marketing goals.
• Track, analyze, and optimize campaign performance for ROI.
• Maintain consistent brand voice across channels and visuals.
• Collaborate with design and marketing teams on visuals and strategy.

Skills

Content planning

Campaign management

Analytics

Copywriting

Community engagement

Platform knowledge

Tools

Google Analytics

Facebook Insights

Job description

Job Type

Full Time

Workspace

On-Site

About the Role

Content Planning & Execution: Develop monthly content calendars to ensure a consistent and engaging social media presence across all platforms.

Campaign Management: Lead social media campaigns to boost brand awareness, product launches, and promotional activities. Ensure these campaigns are aligned with overall marketing goals and target audience.

Performance Monitoring: Track, analyze, and optimize social media campaigns using insights to continuously improve engagement, reach, and ROI.

Brand Representation: Maintain a strong brand voice and presence online, ensuring consistency in messaging, tone, and visuals.

Collaboration: Work closely with the graphic design and marketing teams to ensure all visuals align with social media strategies.

Requirements

Content Creation & Strategy: Ability to create, curate, and manage high-quality content across multiple social media platforms.

Platform Knowledge: In-depth understanding of Instagram, Facebook, X (formerly Twitter), LinkedIn, and emerging platforms like TikTok.

Analytics & Performance Tracking: Proficiency in analyzing social media metrics, A/B testing, and using tools like Google Analytics, Facebook Insights, etc.

Copywriting & Storytelling: Excellent writing skills to craft compelling captions and create narratives that align with brand values and resonate with the target audience.

Community Engagement: Ability to engage and interact with followers, responding to comments and messages, and creating meaningful conversations.

About the Company

At Lab of Scents, we specialize in crafting unique, high-quality fragrances that reflect creativity and precision. With a strong focus on custom-tailored solutions, we help brands and individuals bring their scent visions to life through expert manufacturing and design.

What We Offer:

A dynamic, collaborative work environment.

Opportunities to grow and deepen expertise in the niche fragrance industry.

Exposure to high-profile industry events and clientele.